How Galleria Stara Zagora climbed the scale and reached 10 out of 10
Every one of us feels excitement a week before our birthday. This is how our beloved client Galleria Stara Zagora, who recently turned 10, felt.
As a sign of gratitude for their trust, the freaks plunged into thoughts in the preparation of a campaign for the mall’s anniversary.
In the following lines, you will learn how we developed our idea and our client celebrated not only his birthday but also reached 10 out of 10 – on the ten-point scale!
Insight
Galleria Stara Zagora has completely dressed in a new identity in 2020. Based on this, we came up with the idea for the birthday slogan, which the client fell in love with at first sight. We rolled up our sleeves and got creative with the preparation of a successful campaign.
Creative
What’s a birthday without cake and confetti? We combined birthday-themed elements with our insight and created a creative visual that spoke for itself.
And that’s how Galleria Stara Zagora climbed the scale and reached 10 out of 10.
Mechanics
The surprises started on Monday. A raffle was organized in which every hour one lucky person won great prizes. The game mechanics were easy and understandable for everyone. The only condition was that customers should shop for a minimum of BGN 30 and register their receipt at the Information desk. The gifts were diverse and suitable for everyone – an electric toothbrush, a citrus press, a blender, a hair straightener, a mixer, a hair dryer, an iron, etc.
On November 11, the moment came when Galleria Stara Zagora reached 10 out of 10. In addition to gifts every hour, there was a sweet surprise and balloons. The mall gave away 10 tempting cakes to make its customers even happier.
The Results
Every birthday has its end. In Galleria Stara Zagora, it lasted for 7 days, which were filled with many emotions and irresistible experiences. The social media was flooded with positive comments.
We have successfully completed a campaign that we created with love. We are happy that we were able to please both our client and his visitors.
Follow us on Facebook and Instagram for more interesting campaigns and projects.
