Summer emotions, sea breeze, and exciting experiences at Galleria Burgas

We all, including us, freaks, look forward to the summer. Summer emotions, sea breeze, cocktails on the beach, and one more thing…

This year, in addition to a happy mood and positive emotions, the summer brought us another creative task. We could say it was different… not just a simple brief for a simple summer campaign, but something much bigger. This time the main goal was ambitious. Not only to create a successful summer campaign but to be able to position Galleria Burgas as the best mall on the Southern Black Sea coast. Every passing tourist or guest of the city had to rediscover mall shopping.

Well, we freaks know how to handle such situations. We’re not great mixologists, but we mixed up a fresh summer cocktail, got comfortable, and dived into the deep waters of brainstorming.

Insight

The first and perhaps strongest association that was visualized in anyone who hears the word “Summer” is undoubtedly the sea. We all shiver in anticipation of the summer vacation at the beach, where we can collect sun rays, tan, and inhale deeply from the sea breeze.

Based on this insight, we guessed that many of us forget something in the excitement of the upcoming trip. That’s how we found the perfect slogan for our campaign – “The sea is for the perfect tan, Galleria Burgas is for the perfect fashion look”.

Creative

After the perfect slogan, it’s time to create the perfect visual to harmonize with it and at the same time emphasize it. When creating the design, we wanted to achieve the “wow” effect that would grab both Bulgarian tourists and foreigners. This is how this sweet visual was born, which captures the attention of consumers I-M-M-E-D-I-A-T-E-L-Y.

The campaign development

We started by actively spreading the campaign on social media. Meanwhile, we continued with offline advertising activities in the mall, Burgas, and the surrounding area. The goal was to position Galleria Burgas at as many key points as possible. For this reason that our fresh key visual could be seen at many city lights and bus stops in the city and the surrounding area.

Of course, we didn’t stop there. We have positioned ourselves at one of the most key tourist locations – the stops by the airport.

In the meantime, we also distributed flyers to reach as many users as possible.

Results

We launched our summer campaign a few days before the hottest month of the year, August. The Southern Black Sea coast kept pouring in tourists, who certainly became customers of Galleria Burgas.

We can say that we managed to emerge from the deep brief and create another summer campaign that we are proud of.

Well, our challenges don’t stop there. Follow our blog so you don’t miss any of the freaks’ experiences.