The Scary Labyrinth – How does fear become one of the most successful creative campaigns?

Sometimes it is very difficult to overcome the mass stereotypes associated with the American holiday – Halloween. The idea to do something different, creative, without analogue, grew into what  called  The Scary Labyrinth. This is the campaign that has been gathering thousands of children , who love scary movies and hot adrenaline in Galleria Burgas  for 3 years now. Without any fear, we set out in search of a way out of the maze of boring ideas.

What exactly is The Scary Labyrinth? The warehouses in the mall become a horror scene with a different theme every year. Thousands of children embark on this unforgettable experience where various mystical creatures jump out and screams are heard. Even adults come out scared. And you better not go in alone, especially if you’ve seen a Stephen King movie recently.

The Scary Labyrinth has become an event city’s residents expected with eagerness all year. The long queues and great feedback inspire us to be even bolder in the visions we make.

  “The Scariest Labyrinth” -2016.

In this scary campaign, the slogan is always “The Scary Labyrinth”, as it must already be recognizable among the audience. Each vision we create is frightening, mystical and mysterious. Our brainstorming is always fun, and the research on the topic is related to watching scary movies.

 “The Scary Labyrinth” -2018.

Inspired by the series “Stranger Things”, we created a vision that even scared ourselves. The neon font, combined with scary elements, impressed the enthusiasts in 2018.

   “The Scary Labyrinth” – 2019.

The theme in 2019. was inspired by then popular series – “It”. The whole decor was with clowns, carnival scary elements, and the children ran frightened to the exit, as shown in the vision.

We present you the maze entrance, which invites the brave children to embark on this adventure that combines a lot of adrenaline, fear and thrill. And the outcome is even scarier.

In conclusion  we can say dare to be innovative and large-scaled in your ideas. Fear as an insight can be presented with a great deal of imagination and ingenuity. And of course, the greatest satisfaction remains – kilometer-long queues at the Labyrinth’s entrance and thousands of children who look forward to October 31 each year. So … we turned Halloween into a Labyrinth from which everyone emerges happy.

Don’t be afraid to follow us, not all our campaigns are scary.