Set About – Where Rhythm Meets Creativity

On a scorching summer day in Plovdiv, we received an intriguing brief from a client. They wanted us to promote an upcoming event in the capital—an event for true electronic music lovers. And so, we found ourselves diving into the world of rhythm and melody. With a clear brief and headphones on, we rode the wave of creativity to immerse ourselves in the world of electronic music with Set About.

The Beginning
We kicked off with a teaser for the upcoming event—hinting that something exciting was coming, without revealing too many details.

The day after the teaser, we revealed the artists, venue, and date of the event. In a short time, we managed to generate a lot of buzz.

Almost three weeks later, we announced that tickets were on sale. The first tickets sold out in no time.

After announcing the main event details, we kept the audience engaged by showcasing the artists and providing additional information about the tickets and event specifics.

Results
In a short amount of time, we analyzed the target audience for the event and began working to promote it with a musical rhythm, bringing together both renowned Bulgarian and international DJs.

Through our advertising campaigns, we achieved results as high as the decibels of the event—nearly 930,000 reach and over 1,300,000 impressions. We generated 12,000 link clicks and 90,000 engagements, while achieving almost 900 responses for the event.

To learn more about the campaign we developed in the fall of 2023, check out the Set About Facebook page.

And make sure to keep following our blog for more campaigns we’re rolling out for our clients.