Global Events 365 – When Creativity Takes the Stage

It was time to challenge ourselves and venture into waters we hadn’t stepped into before. Our creativity led us to not just a client from a sector we had never worked with, but to a brand positioned on the international market.

We were contacted by Global Events 365—a leading international digital platform specializing in ticket sales for various events, with a special focus on football events. They offer tickets for sports, music, and entertainment events, with the biggest attention directed toward football tournaments such as the UEFA Champions League, Europa League, and El Clasico. Their presence in both the European and even the American market is strong and dynamic, with a mission to provide exclusive access to the world’s most famous football events.

Global Events 365 wanted us to create a visual identity and establish art direction for their social media on Facebook and Instagram, and then manage their social media presence while successfully selling tickets.

As we began working on the brief, we were surprised by how many football fans we had in our “freaky” office. This made it incredibly easy for us to immerse ourselves in the idea and atmosphere of the brand and understand every detail of it.

Insight
Developing creatives for such a platform wasn’t just about visual style, but also about emotion. And we all know how powerful football emotion is. This is why we saw football not just as a sport, but as a powerful emotion, a deep passion, and a way of life for millions of people around the world. To create effective advertising campaigns, we knew we had to establish a connection between the brand and art direction.

This led us to the decision to create creative concepts that not only visualize the emotion of football events but also motivate fans to purchase tickets and become part of the event. Through strong imagery and emotionally charged messages, we were able to build creatives that gave the feeling of being present in the stadium.

Social media was our primary platform for communication with our audience, which spanned from Spain and the UK to Mexico and Latin America. Our task was clear – to create content that would capture the attention of fans and motivate them to purchase an exclusive ticket. Our strategy was inspired by the football championships, which are the brand’s main focus. This meant we had to align with the dynamic nature of the events and create short, direct posts and videos showcasing the specific event.

Our art direction was entirely inspired by sports aesthetics – vibrant blue colors, dynamic lines, and backgrounds that captured the pulse of football emotions. We used dynamic and vivid images of famous football stars, tailored to each specific event, and worked hard on strategically targeting the ads to different audience segments – from regular football fans to sports enthusiasts and even those attending significant events for the first time.

Our work on the Global Events 365 campaign gave us the opportunity to combine our love for football with creativity and innovation in digital marketing. This allowed us to create visuals that not only captured the attention of football fans but also successfully engaged our audience.

Because for us, it wasn’t just about delivering information—it was about conveying the emotion that comes with every major football event.

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