Farmer’s taste now in the city with Farmer House
Quality meat is getting harder and harder to find these days. Therefore, we were very excited when we received a brief from Farmer House Bulgaria with the task of positioning them on social media. What we have created for this brand and how it differs from other farm stores, we will tell you in the following lines.
The secret to the delicious chicken from the Farmer House store lies in the fact that it comes from the “Hris” family farm, where the chickens are raised freely and with a controlled feeding system. The closed production cycle and the slow raising of the chickens are the secret of the irresistible chicken meat available in the store.
We had to start by finding a slogan because such a quality brand needs a strong slogan.
Slogan
After one brainstorming, it was already a fact – “Farmer’s taste for a city table”. We were inspired by all the farm items available in the store, which are hard to find in the big city today. After choosing the perfect slogan, it was time to start communicating on social networks.
How we positioned a farm shop on social media
We bet on friendly and fun communication, which at the same time gave detailed information about the items offered in the store. The identity, communication and style we created are distinguished by premium design visuals that combine style and information.
Our line of communication on Facebook and Instagram, in addition to showcasing the products offered in the store, was to share fun and educational posts and engaging stories for the users.
We’ve spiced up our feed with fun Carrousel posts.
We designed a flyer with detailed information about the products.
We managed to create a warm connection between the audience and the brand and the results we achieved are more than satisfying. Visit the Farmer House Bulgaria store if you feel like eating something delicious, grown the right way with lots of love.
If you want to know more about the creative challenges of the freaks in the FMCG sector, follow our blog.
