From the First to the 50th: How We Celebrated the Opening of KiK’s 50th Store in Bulgaria
In May 2020, KiK entered the Bulgarian market with the opening of its very first store in Sofia. Just three years later—with 49 stores already behind them—it was time for the milestone 50th store to open. And when a brand wants to celebrate a major moment in a meaningful way, it chooses trusted, long-term partners. After three years of working together—filled with influencer campaigns and creatively managing KiK’s social media presence in Bulgaria—the Freaks were given a new mission: to organize a truly special and unforgettable event.
And so, immersed in creative ideas, our new adventure began. We rolled up our sleeves and started building every little detail of the event. We strongly believe that good events start with a solid idea—but unforgettable ones begin with an eye for detail. And that’s exactly what we focused on. Every element was carefully chosen to turn this day into a moment of pride, inspiration, and connection.
What Was Behind the Official Opening
Plenty of gifts for guests and partners, a cozy festive atmosphere with a live DJ, and special surprises for partners, influencers, and the media.
It All Started Before the Opening… With the Influencers
The celebration kicked off even before the event itself. We sent selected influencers stylish advent calendars—not just a beautiful gift, but an experience that brought excitement with every little door opened. Each calendar hid something special—small surprises that built anticipation for the event while also bringing in the festive holiday spirit, just in time for the upcoming season.
This sparked real excitement on social media even before the event took place, as influencers shared their unboxing moments and talked about KiK’s anniversary milestone.
Media Presence
The event was attended by representatives of major media outlets, who covered KiK’s milestone anniversary. The brand had become more than just recognizable—it had grown into a symbol of sustainable development for a retailer on the Bulgarian market.
KiK’s 50th store wasn’t just a number; it was a symbol of growth—one we’re proud to have been a long-standing partner in.
It was an honor for us to be part of this milestone.
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