When the journey is better with us

Once again, we hit the gaaaas on the road to creativity – and it drove us straight to our next thrilling stop: the world of automobiles. HAAS-60 – the official Volkswagen dealership in Plovdiv – wanted to communicate its strong competitive advantages and solidify its position as a market leader. At the same time, the brand recognized its need for a fresh, revitalized look.

HAAS-60 needed a new logo, a new slogan, and a fresh visual identity that would reflect professionalism and trust. And we were waiting right at that stop – where speed meets creativity – ready to give the dealership a modern new look.

Insight: More Than a Dealership

When we met with the HAAS-60 team, we quickly realized one thing – this isn’t just a place where cars are sold. It’s a center where customers can do everything along their “journey”: from choosing a new vehicle, to getting service and maintenance, to replacing parts. That’s how we arrived at the core insight – HAAS-60 is more than a dealership. Consumers increasingly seek a comprehensive, all-in-one service experience, and that’s exactly what this brand offers with its fully integrated service cycle.

And that’s when we uncovered the core insight: customers are looking for trust and a complete experience – not just a transaction. They want to feel confident that they’re on the right path – and that someone is walking it with them.

Creative

We, the freaks, fired up the engine of imagination and hit the gas on our creative drive. Our task was to create a logo and a slogan that would embody the entire insight on their own. And so, as we brainstormed how to bring it to life, we didn’t just floor the pedal of creativity – we boldly shifted into the fast lane to get to…

Logo and Slogan

Since we know all too well that a logo is not just a symbol, but a message, we decided to take an artistic approach. In the HAAS-60 logo, we wove in the letter “H” – but not just any “H.” We designed it to subtly evoke both the silhouette of a car and the road it travels on. The result? A logo that is dynamic, elegant, and modern – just like the brand itself.

For the slogan “Your journey, better with us,” we aimed to capture the brand idea that HAAS-60 is not just a dealership, but a partner on the road. This is because customers are looking for trust and a comprehensive experience that meets every need, not just a purchase.

We successfully reached our final destination – transforming the brand from a simple dealership into a memorable name that instills trust from the very first glance.

Social media was no exception… We shifted into 5th gear and flooded the channels with creative content.

Stay tuned to our blog for more high-speed creatives. We’ve got a full tank of projects ready to go.