Christmas bazaar – creativity and magic
Christmas campaigns for our clients Galleria Stara Zagora and Galleria Burgas are our favorites. Why you may ask? We receive a brief in which we have to recreate the magic of Christmas. We can include all the fabulous elements that capture the spirit of this holiday. Then we make ourselves a cup of hot chocolate, we play Christmas songs, we put on the Christmas hats and do the most memorable and cozy brainstorming. This whole plot takes place in November, but that makes it even more special.
The Christmas Bazaar is a traditional campaign, which is held for the fourth year in a row in Galleria Stara Zagora and Galleria Burgas. A real experience that brings together a variety of traders who bring joy to their customers with irresistible sweets, beautiful Christmas decorations, warm sweaters and all sorts of temptations for the whole family.
The slogan is “Christmas Bazaar” because it need to be memorable and recognizable. Every year the vision is magical and fabulous and makes you want to buy everything. The insight is the reference to childhood, when we still believed in Santa Claus and waited for the presents under the Christmas tree. The visions have the classic red background and the illustrations are 3D so they can immerse users in the magic that Christmas brings.
We started our Christmas adventure in 2016 when we gave cute little stuffed pandas as gifts. The toys were bound with the Loyalty Program. For 350 points on their loyalty card, the clients received this great Christmas present, and we were granted with hundreds of smiles.
“Bear is searching for a warm heart” – 2016
An attractive Christmas tree made out of Christmas pandas was placed near the Information Desk. Hundreds of customers exchanged their points and received a cute teddy bear, which they placed under the Christmas tree.
In 2018, we decided to visualize all the irresistible offers that consumers can find at the Christmas Bazaar. To bring the Christmas spirit into people’s homes, we used a 3D object in the form of a fairytale house.
In 2019, we were extremely excited to ride again on the “creative sleigh” full of amazing Christmas gifts. We visualized the departure of the sleigh and the snow. This made all clients really happy and set their festive mood on.
In order for happiness to be complete, we also made a video that can easily become a must-watch for this time of the year like “Alone at Home” .
We can not skip the main character in the Christmas story – Santa Claus. Every year he brings happiness to the children and takes pictures with them in Galleria Stara Zagora and Galleria Burgas.
All users who are part of the Loyalty Program can participate in a special Christmas raffle and win great prizes.
Christmas campaigns embody creativity and magic that rushes consumers to look for the most special gifts for their loved ones. Creative departments capture this magic back in November. For our last Christmas Bazaar we reached over 190,000 users. And meanwhile … we were motivated to focus on the January discounts. Follow us to find out how the creativity explodes, literally.
