How We Turned Mall Markovo Tepe into a Festive Fairytale
The year is 2024, and December once again knocked on the door of the freaks, who took on the task of creating Christmas at Mall Markovo Tepe. Our goal was not just to create another Christmas campaign, but to turn the entire shopping center into a Christmas fairytale for both young and old.
Insight
Christmas is a beloved holiday for everyone – both young and old. Christmas is an emotion that cannot be described with words, but it smells of coziness and inspiration. For us, it was important that visitors not only associate the mall as a place for Christmas shopping, but also see themselves as part of a magical Christmas story.
Creative
Since every corner of the mall screamed “Christmas” and our Christmas activities were for everyone, we applied a common Christmas style to all the individual events and games that were part of the overall Christmas campaign, while also creating separate creatives for them. We covered the target in the following way:
Meetings with Santa Claus and his little elf – for the youngest, who believe wholeheartedly.
Santa Claus Academy – for the curious children who want to create and graduate from the old man’s academy, becoming Santa’s little elves.
Christmas Sock Game – for the grown-ups who also love Christmas and want to win a prize.
Christmas Market – for all lovers of the Christmas spirit, decorations, and authenticity.
Theatrical Performances – inspiration for both young and old.
The campaign visuals were inspired by Christmas illustrations, giving a sense of warmth and festivity.
Now, let us share with you a bit more about each of the events.
Meetings with Santa Claus
Children had the opportunity to talk to Santa Claus, share their wishes, take photos with him and his little elf, and write their Christmas letters to personally hand them over. The meetings with Santa and the elf were a gift for our youngest visitors.
Santa Claus Academy
At Mall Markovo Tepe, we recreated Santa Claus’ Academy, which lasted for 3 days and included various workshops. The children learned how to make Christmas tree ornaments, wreaths, and decorate Christmas cookies. Once they successfully completed the workshops, they were certified as official helpers of Santa Claus. Each child who participated received a real certificate to keep as a memento of their meeting with Santa and their training at the Academy.
Christmas Shopping Game with Socks
Anyone who made a purchase over a certain amount at the mall could participate in the Christmas game. After registering their receipt, participants could choose one of our Christmas socks, draw the fortune slip inside, and see what they won. The socks contained amazing prizes – Aquaphor water purifiers, Krups coffee machines with capsules, Tefal juicers, Philips electric toothbrushes, GORENJE AIR FRYERS, Sony wireless headphones, and many more.
Theatrical and Puppet Performances
Throughout December, Mall Markovo Tepe transformed into a stage for festive performances. Theatrical and puppet shows inspired and thrilled both children and adults. Christmas stories came to life before the eyes of the audience, with performances such as “The Snowman and Friends,” “Mary’s Doll,” and the tales with Grandma Christmas. The children visited the “land” of Christmas wonders, full of inspiration, fairy tales, and valuable lessons.
Mall Markovo Tepe turned into a true Christmas fairy tale for both young and old. We created not just a campaign, but a real Christmas magic. Christmas came to life, and the holiday spirit permanently captivated the visitors and shoppers of the mall.
Keep reading our blog for more warm and magical campaigns.
