{"id":7587,"date":"2023-11-27T12:04:20","date_gmt":"2023-11-27T10:04:20","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7587"},"modified":"2025-05-13T16:17:55","modified_gmt":"2025-05-13T13:17:55","slug":"set-about-%d0%ba%d1%8a%d0%b4%d0%b5%d1%82%d0%be-%d1%80%d0%b8%d1%82%d1%8a%d0%bc%d1%8a%d1%82-%d1%81%d1%80%d0%b5%d1%89%d0%b0-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/set-about-%d0%ba%d1%8a%d0%b4%d0%b5%d1%82%d0%be-%d1%80%d0%b8%d1%82%d1%8a%d0%bc%d1%8a%d1%82-%d1%81%d1%80%d0%b5%d1%89%d0%b0-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82\/","title":{"rendered":"Set About \u2013 Where Rhythm Meets Creativity"},"content":{"rendered":"

On a scorching summer day in Plovdiv, we received an intriguing brief from a client. They wanted us to promote an upcoming event in the capital\u2014an event for true electronic music lovers. And so, we found ourselves diving into the world of rhythm and melody. With a clear brief and headphones on, we rode the wave of creativity to immerse ourselves in the world of electronic music with Set About.<\/a><\/strong><\/p>\n

The Beginning<\/strong>
\nWe kicked off with a teaser for the upcoming event\u2014hinting that something exciting was coming, without revealing too many details.<\/p>\n

\nhttps:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/SA_10-Nov_Teaser-REEL.mp4<\/a><\/video><\/div>\n

The day after the teaser, we revealed the artists, venue, and date of the event. In a short time, we managed to generate a lot of buzz.<\/p>\n

https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/SA_10-Nov_Main-REEL.mp4<\/a><\/video><\/div>\n

Almost three weeks later, we announced that tickets were on sale. The first tickets sold out in no time.<\/p>\n

\"\"<\/p>\n

After announcing the main event details, we kept the audience engaged by showcasing the artists and providing additional information about the tickets and event specifics.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Results<\/strong>
\nIn a short amount of time, we analyzed the target audience for the event and began working to promote it with a musical rhythm, bringing together both renowned Bulgarian and international DJs.<\/p>\n

Through our advertising campaigns, we achieved results as high as the decibels of the event\u2014nearly 930,000 reach and over 1,300,000 impressions. We generated 12,000 link clicks and 90,000 engagements, while achieving almost 900 responses for the event.<\/p>\n

To learn more about the campaign we developed in the fall of 2023, check out the Set About Facebook page<\/a><\/strong>.<\/p>\n

And make sure to keep following our blog<\/a><\/strong> for more campaigns we’re rolling out for our clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

On a scorching summer day in Plovdiv, we received an intriguing brief from a client. 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