{"id":750,"date":"2017-01-26T16:56:17","date_gmt":"2017-01-26T14:56:17","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=750"},"modified":"2022-11-04T13:14:14","modified_gmt":"2022-11-04T11:14:14","slug":"the-transformation-of-a-fashion-brand-lazarini","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/the-transformation-of-a-fashion-brand-lazarini\/","title":{"rendered":"LAZARINI: The Transformation of a Fashion Brand for Men"},"content":{"rendered":"<p>One of our most favorite things is to help brands reinvent themselves and their identity! That&#8217;s why we were all enthusiasm and ideas when the founders of the fashion brand\u00a0<strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a>\u00a0<\/strong>entered Social Freaks&#8217; office. They were looking for new and fresh ways to present their business and reach a younger audience and we took the challenge to be their creative agency &#8211; in charge of the task to create a strategy for their future and completely transform the brand and the way people see it.<\/p>\n<p>Here&#8217;s a short itinerary of our brand journey in search of <strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a><\/strong>&#8216;s<strong>\u00a0<\/strong>new brand identity.<\/p>\n<p>***<\/p>\n<p><strong>A New Logo &amp; Slogan is Where We Started<\/strong><\/p>\n<p>We did&#8217;t want to &#8220;deviate&#8221; too much from the original logo. After all the brand has a 21-year-old history on the Bulgarian marketplace. What we did was to simplify the logo design and at the same time keep the emblematic curve of the letter &#8220;R&#8221; and the basic brand colors &#8211; black, red and white.<\/p>\n<p>Knowing the brand&#8217;s goal to reach a new and younger audience, we started brainstorming for a new slogan that would best describe their identity and primary mission. After a few hours of throwing ideas on the table, the most simple slogan stuck around. &#8220;Dress Well&#8221; is a short and clear message to all men who want clothes that make them look good and are affordable.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-878 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/logo-en.png\" alt=\"logo-en\" width=\"1007\" height=\"300\" \/><\/p>\n<p>But what is a brand without a face people can identify with? That&#8217;s why &#8230;<\/p>\n<p>***<\/p>\n<p><strong>We Found the Brand&#8217;s New Face<\/strong><\/p>\n<p>We were looking for a person\u00a0who can be the embodiment of the young, modern, urban man who knows how to dress well and can find everything he needs at\u00a0<strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a><\/strong>&#8216;s stores.\u00a0We were fortunate enough to find Kaloyan. Dressed well from head to toe with the brand&#8217;s clothes and accessories, Kaloyan became the new face of the well known brand.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-826 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/lazarini-no-logo.png\" alt=\"lazarini-visual-kapana-plovdiv\" width=\"730\" height=\"1000\" \/><\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-750-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo2.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo2.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo2.mp4<\/a><\/video><\/div>\n<p>***<\/p>\n<p><strong>We Suggested a New Styling<\/strong><\/p>\n<p>We knew that the modern urban man loves to be well dress at all times and occasions. That&#8217;s why we chose outfits that represent different aspects of the a man&#8217;s life. We experimented with colors, accessories and we&#8217;re satisfied with the results.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-874\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/comparison-en.png\" alt=\"comparison-en\" width=\"1609\" height=\"1203\" \/>We created special flatlay shots. We wanted to show different outfits and combinations with accessories &#8211; bow ties, shoes, belts and scarves.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-838 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Untitled-19.png\" alt=\"flatlay-outfit\" width=\"1000\" height=\"1000\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-839 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Untitled-6.png\" alt=\"flatlay-outfit\" width=\"1000\" height=\"1000\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-837 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Untitled-12.png\" alt=\"flatlay-outfit\" width=\"1000\" height=\"1000\" \/><\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-750-2\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo1.mp4?_=2\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo1.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/novo1.mp4<\/a><\/video><\/div>\n<p>And in order to present the brand well online &#8230;<\/p>\n<p>***<\/p>\n<p><strong>We Created a New Website<\/strong><\/p>\n<p>We decided that <strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a><\/strong>&#8216;s new online home should have a simple, minimalist design with white background that would make the clothes stand out more. And in the months to follow we will be focused on transforming the brand&#8217;s website into a successful platform for online shopping.<\/p>\n<p>Visit LAZARINI&#8217;s website:<b> <a href=\"http:\/\/lazarini.eu\/\">http:\/\/lazarini.eu<\/a><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-876\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/site-en.png\" alt=\"site-en\" width=\"1903\" height=\"3548\" \/>***<\/p>\n<p><strong>We Spread the Brand&#8217;s Message\u00a0on Social Media<\/strong><\/p>\n<p>Especially for <strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a><\/strong>&#8216;s\u00a0Facebook followers we wanted to offer practical and engaging content.<strong>\u00a0<\/strong>That&#8217;s why we created different rubrics and visuals to attract the attention of men &#8211; fashion advice, inspirational quotes, outfit ideas, video clips and many more.<\/p>\n<p>We also started reaching out to new groups of people through the rich mixture of content we share on social media.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-886\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/posts-2-eng-final.png\" alt=\"posts-2-eng-final\" width=\"1500\" height=\"500\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-870\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/posts-1-en.png\" alt=\"posts-1-en\" width=\"1500\" height=\"500\" \/>***<\/p>\n<p><strong>What&#8217;s Next?\u00a0<\/strong><\/p>\n<p><strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a><\/strong>&#8216;s dramatic makeover<strong>\u00a0is just starting.\u00a0<\/strong>We are planning on tons of new campaigns that will put the brand on Bulgaria&#8217;s fashion map once again and will make the name\u00a0<strong><a href=\"http:\/\/lazarini.eu\">LAZARINI<\/a>\u00a0<\/strong>recognizable and loved.\u00a0For now we&#8217;ll keep all our plans for ourselves so follow the brand on social media and stay tuned.<\/p>\n<p><strong>Lazarini Facebook:<\/strong>\u00a0<strong><a href=\"https:\/\/www.facebook.com\/Lazarini\">https:\/\/www.facebook.com\/Lazarini<\/a><\/strong><\/p>\n<p><strong>Lazarini Instagram:<\/strong>\u00a0<strong><a href=\"https:\/\/www.instagram.com\/lazarinibg\/\">https:\/\/www.instagram.com\/lazarinibg<\/a><\/strong><\/p>\n<p>***<\/p>\n<p><strong>You can find LAZARINI&#8217;s stores in Plovdiv, Burgas &amp; Stara Zagora.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of our most favorite things is to help brands reinvent themselves and their identity! That&#8217;s why we were all enthusiasm and ideas&#8230;<\/p>\n","protected":false},"author":2,"featured_media":817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214],"tags":[66,67,68,19,69],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LAZARINI: \u041f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0415\u0434\u0438\u043d \u041c\u043e\u0434\u0435\u043d \u0411\u0440\u0430\u043d\u0434<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\u0441\u0442\u0443\u0434\u0438\u043e \u0437\u0430 \u0443\u0435\u0431 \u0434\u0438\u0437\u0430\u0439\u043d \u0438 \u043c\u0443\u043b\u0442\u0438\u043c\u0435\u0434\u0438\u044f \u043f\u0440\u0435\u0437 2003. \u041f\u0440\u0430\u0432\u0438 \u041c\u0411\u0410 \u043f\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u044a\u043c City University of Seattle \u0438 \u0434\u0430\u0432\u0430 \u043a\u0440\u0438\u043b\u0435 \u043d\u0430 \u043b\u044e\u0431\u043e\u0432\u0442\u0430 \u0441\u0438 \u043a\u044a\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u0441\u0432\u044f\u0442 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0439\u043a\u0438 \"\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u0442\u043a\u0430\u0447\u0430\u043b\u043a\u0438\". \u0415\u043b\u0438 \u0449\u0435 \u043e\u0431\u0438\u043a\u043d\u0435 \u0432\u0430\u0448\u0438\u044f \u0431\u0440\u0430\u043d\u0434 \u0438 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