{"id":7481,"date":"2022-12-15T13:14:26","date_gmt":"2022-12-15T11:14:26","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7481"},"modified":"2025-05-22T11:25:55","modified_gmt":"2025-05-22T08:25:55","slug":"%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/","title":{"rendered":"The Black Friday That Got Six Times Blacker"},"content":{"rendered":"<p>When we talk about Black Friday, what comes to mind isn\u2019t just the idea of a day when everyone rushes to offer &#8216;the best deal,&#8217; but also the thought of yet another mall campaign that we have to come up with \u2014 and make it creative, too.<\/p>\n<p>In recent years, Black Friday has turned into a clich\u00e9 campaign \u2014 exactly the kind we\u2019ve always wanted to avoid \u2014 and the original idea behind Black Friday had long stopped serving its true purpose: to actually offer real value to consumers. <span class=\"_fadeIn_m1hgl_8\">That\u2019s <\/span><span class=\"_fadeIn_m1hgl_8\">exactly <\/span><span class=\"_fadeIn_m1hgl_8\">why, <\/span><span class=\"_fadeIn_m1hgl_8\">when <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">started <\/span><span class=\"_fadeIn_m1hgl_8\">planning <\/span><span class=\"_fadeIn_m1hgl_8\">this <\/span><span class=\"_fadeIn_m1hgl_8\">year\u2019s <\/span><span class=\"_fadeIn_m1hgl_8\">campaign <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">our <\/span><span class=\"_fadeIn_m1hgl_8\">partners <\/span><span class=\"_fadeIn_m1hgl_8\">from <a href=\"https:\/\/www.facebook.com\/MarkovoTepeMall\"><strong>Mall Markovo Tepe<\/strong><\/a><\/span><span class=\"_fadeIn_m1hgl_8\">, <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">set <\/span><span class=\"_fadeIn_m1hgl_8\">ourselves <\/span><span class=\"_fadeIn_m1hgl_8\">one <\/span><span class=\"_fadeIn_m1hgl_8\">clear <\/span><span class=\"_fadeIn_m1hgl_8\">goal \u2014 <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">bring <\/span><span class=\"_fadeIn_m1hgl_8\">back <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">meaning <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">excitement <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">Black <\/span><span class=\"_fadeIn_m1hgl_8\">Friday, <\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">our <\/span><span class=\"_fadeIn_m1hgl_8\">own <\/span><span class=\"_fadeIn_m1hgl_8\">creative <\/span><span class=\"_fadeIn_m1hgl_8\">way: <\/span><span class=\"_fadeIn_m1hgl_8\">original, <\/span><span class=\"_fadeIn_m1hgl_8\">bold, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">memorable.\u00a0<\/span><\/p>\n<h4>Insight<\/h4>\n<p>In recent years, Black Friday has become something highly anticipated \u2014 but not exactly exciting. Our mission was to bring back the thrill of the day, and to do it in a creative way. Consumers had grown tired of fake discounts and copy-paste campaigns, so we asked ourselves: what would truly get people excited again? The answer was simple \u2014 give them real value. But not just any value \u2014 six times more than what they expected. How did we pull it off? Keep reading to find out.<\/p>\n<h4>Creative<\/h4>\n<p>And so, while thinking about how to stand out, the idea for a \u201c6 Times Blacker Friday\u201d was born \u2014 which also became the slogan of our campaign. We decided to build the entire concept around the number 6 \u2014 and that was no coincidence. On one hand, it was a direct nod to the reward: a gift card worth 300 BGN, given for a purchase of just 50 BGN. On the other hand \u2014 and this was our hidden insight \u2014 the number 6 marked the 6th birthday of <a href=\"https:\/\/www.facebook.com\/MarkovoTepeMall\"><strong>Mall<\/strong> <strong>Markovo Tepe<\/strong><\/a>. The mall was turning six just days before Black Friday. That\u2019s how we turned the campaign into a powerful symbol.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/MallMarkovoTepe_BlackFriday_Campaign_Key_Visual_November2022-1-650x488.jpg\" \/><\/p>\n<h4>Mechanics<\/h4>\n<p><span class=\"_fadeIn_m1hgl_8\">The <\/span><span class=\"_fadeIn_m1hgl_8\">mechanics <\/span><span class=\"_fadeIn_m1hgl_8\">were <\/span><span class=\"_fadeIn_m1hgl_8\">intuitive, <\/span><span class=\"_fadeIn_m1hgl_8\">simple, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">motivating: <\/span><span class=\"_fadeIn_m1hgl_8\">every <\/span><span class=\"_fadeIn_m1hgl_8\">purchase <\/span><span class=\"_fadeIn_m1hgl_8\">worth <\/span><span class=\"_fadeIn_m1hgl_8\">50 <\/span><span class=\"_fadeIn_m1hgl_8\">BGN <\/span><span class=\"_fadeIn_m1hgl_8\">during <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">campaign <\/span><span class=\"_fadeIn_m1hgl_8\">period <\/span><span class=\"_fadeIn_m1hgl_8\">gave <\/span><span class=\"_fadeIn_m1hgl_8\">customers <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">chance <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">participate <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">raffle <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">300 <\/span><span class=\"_fadeIn_m1hgl_8\">BGN <\/span><span class=\"_fadeIn_m1hgl_8\">gift <\/span><span class=\"_fadeIn_m1hgl_8\">card \u2014 <\/span><span class=\"_fadeIn_m1hgl_8\">six <\/span><span class=\"_fadeIn_m1hgl_8\">times <\/span><span class=\"_fadeIn_m1hgl_8\">more <\/span><span class=\"_fadeIn_m1hgl_8\">than <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">required <\/span><span class=\"_fadeIn_m1hgl_8\">50 <\/span><span class=\"_fadeIn_m1hgl_8\">BGN.<\/span><\/p>\n<h4>Results<\/h4>\n<p data-start=\"58\" data-end=\"257\"><span class=\"_fadeIn_m1hgl_8\">The <\/span><span class=\"_fadeIn_m1hgl_8\">campaign <\/span><span class=\"_fadeIn_m1hgl_8\">generated <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">lot <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">participants. <\/span><span class=\"_fadeIn_m1hgl_8\">On <\/span><span class=\"_fadeIn_m1hgl_8\">social <\/span><span class=\"_fadeIn_m1hgl_8\">media, <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">were <\/span><span class=\"_fadeIn_m1hgl_8\">flooded <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">feedback <\/span><span class=\"_fadeIn_m1hgl_8\">about <\/span><span class=\"_fadeIn_m1hgl_8\">how <\/span><span class=\"_fadeIn_m1hgl_8\">creative <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">valuable <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">campaign <\/span><span class=\"_fadeIn_m1hgl_8\">was, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">how <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">brought <\/span><span class=\"_fadeIn_m1hgl_8\">back <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">true <\/span><span class=\"_fadeIn_m1hgl_8\">spirit <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">Black <\/span><span class=\"_fadeIn_m1hgl_8\">Friday.<\/span><\/p>\n<p data-start=\"259\" data-end=\"339\"><span class=\"_fadeIn_m1hgl_8\">This <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">how <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">created &#8220;<\/span><span class=\"_fadeIn_m1hgl_8\">6 <\/span><span class=\"_fadeIn_m1hgl_8\">Times <\/span><span class=\"_fadeIn_m1hgl_8\">Blacker <\/span><span class=\"_fadeIn_m1hgl_8\">Friday&#8221; \u2014 <\/span><span class=\"_fadeIn_m1hgl_8\">one <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">our <\/span><span class=\"_fadeIn_m1hgl_8\">favorite <\/span><span class=\"_fadeIn_m1hgl_8\">campaigns.<\/span><\/p>\n<p data-start=\"341\" data-end=\"486\"><span class=\"_fadeIn_m1hgl_8\">If <\/span><span class=\"_fadeIn_m1hgl_8\">you <\/span><span class=\"_fadeIn_m1hgl_8\">want <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">learn <\/span><span class=\"_fadeIn_m1hgl_8\">more <\/span><span class=\"_fadeIn_m1hgl_8\">about <\/span><span class=\"_fadeIn_m1hgl_8\">how <\/span><span class=\"_fadeIn_m1hgl_8\">we <\/span><span class=\"_fadeIn_m1hgl_8\">create <\/span><span class=\"_fadeIn_m1hgl_8\">campaigns <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">character, <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">strong <\/span><span class=\"_fadeIn_m1hgl_8\">concept, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">real <\/span><span class=\"_fadeIn_m1hgl_8\">results <\/span><span class=\"_fadeIn_m1hgl_8\">\u2014 <\/span><strong><span class=\"_fadeIn_m1hgl_8\">take <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">look <\/span><span class=\"_fadeIn_m1hgl_8\">at <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">rest <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><a href=\"https:\/\/blog.socialfreaks.bg\/\"><span class=\"_fadeIn_m1hgl_8\">our <\/span><span class=\"_fadeIn_m1hgl_8\">blog.<\/span><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk about Black Friday, what comes to mind isn\u2019t just the idea of a day when everyone rushes to offer &#8216;the&#8230;<\/p>\n","protected":false},"author":16,"featured_media":7771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,217],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Black Friday That Got Six Times Blacker - Social Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/\u0447\u0435\u0440\u043d\u0438\u044f\u0442-\u043f\u0435\u0442\u044a\u043a-\u043a\u043e\u0439\u0442\u043e-\u0441\u0442\u0430\u043d\u0430-6-\u043f\u044a\u0442\u0438-\u043f\u043e-\u0447\u0435\u0440\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Black Friday That Got Six Times Blacker - Social Freaks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.socialfreaks.bg\/\u0447\u0435\u0440\u043d\u0438\u044f\u0442-\u043f\u0435\u0442\u044a\u043a-\u043a\u043e\u0439\u0442\u043e-\u0441\u0442\u0430\u043d\u0430-6-\u043f\u044a\u0442\u0438-\u043f\u043e-\u0447\u0435\u0440\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Freaks\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T11:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T08:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/SocialFreaks_Blog_Cover_MMT_BlackFriday_2025_BG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1018\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ganislava Kostova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ganislava Kostova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/\",\"url\":\"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/\",\"name\":\"The Black Friday That Got Six Times Blacker - Social Freaks\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#website\"},\"datePublished\":\"2022-12-15T11:14:26+00:00\",\"dateModified\":\"2025-05-22T08:25:55+00:00\",\"author\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/e87bb3cbb705f043a17bf0bccdcfbdcb\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.socialfreaks.bg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a, \u043a\u043e\u0439\u0442\u043e \u0441\u0442\u0430\u043d\u0430 6 \u043f\u044a\u0442\u0438 \u043f\u043e-\u0447\u0435\u0440\u0435\u043d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/#website\",\"url\":\"https:\/\/blog.socialfreaks.bg\/\",\"name\":\"Social Freaks\",\"description\":\"\u0411\u043b\u043e\u0433\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.socialfreaks.bg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/e87bb3cbb705f043a17bf0bccdcfbdcb\",\"name\":\"Ganislava Kostova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/556469f116fed3a2ad1df1c506616b2d?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/556469f116fed3a2ad1df1c506616b2d?s=96&d=wavatar&r=g\",\"caption\":\"Ganislava Kostova\"},\"description\":\"{:bg}\u0413\u0430\u043b\u044f \u0437\u0430\u0432\u044a\u0440\u0448\u0432\u0430 \u0432\u0438\u0441\u0448\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430, a \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u043d\u0435\u0440\u0430\u0437\u0434\u0435\u043b\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0436\u0438\u0432\u043e\u0442\u0430 \u0439. \u0422\u044f \u0435 \u043c\u043b\u0430\u0434\u0430, \u0435\u043d\u0435\u0440\u0433\u0438\u0447\u043d\u0430, \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u0430 \u0438 \u043e\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u0437\u0430 \u043d\u043e\u0432\u0438 \u0437\u043d\u0430\u043d\u0438\u044f. \u041e\u043f\u0438\u0441\u0432\u0430 \u0441\u0435\u0431\u0435 \u0441\u0438 \u043a\u0430\u0442\u043e \u0447\u043e\u0432\u0435\u043a, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0441\u043f\u0440\u0430\u0432\u044f \u0441 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043e\u0431\u0438\u0447\u0430 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u0438 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0437\u0430 \u0441\u0432\u043e\u0439 \u0444\u043e\u043a\u0443\u0441.{\/bg}{:en}Galq have a Bachelor's degree in Marketing &amp; Advertising from which follows the digital marketing to become an integral part of her life. She is young, energetic, responsible and open to new knowledge. She describes herself as a person who handles hardships, loves challenges, and strives to achieve everything she puts her focus on.{\/en}\",\"url\":\"https:\/\/blog.socialfreaks.bg\/en\/author\/ganislava\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Black Friday That Got Six Times Blacker - Social Freaks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.socialfreaks.bg\/\u0447\u0435\u0440\u043d\u0438\u044f\u0442-\u043f\u0435\u0442\u044a\u043a-\u043a\u043e\u0439\u0442\u043e-\u0441\u0442\u0430\u043d\u0430-6-\u043f\u044a\u0442\u0438-\u043f\u043e-\u0447\u0435\u0440\/","og_locale":"en_US","og_type":"article","og_title":"The Black Friday That Got Six Times Blacker - Social Freaks","og_url":"https:\/\/blog.socialfreaks.bg\/\u0447\u0435\u0440\u043d\u0438\u044f\u0442-\u043f\u0435\u0442\u044a\u043a-\u043a\u043e\u0439\u0442\u043e-\u0441\u0442\u0430\u043d\u0430-6-\u043f\u044a\u0442\u0438-\u043f\u043e-\u0447\u0435\u0440\/","og_site_name":"Social Freaks","article_published_time":"2022-12-15T11:14:26+00:00","article_modified_time":"2025-05-22T08:25:55+00:00","og_image":[{"width":1018,"height":438,"url":"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/SocialFreaks_Blog_Cover_MMT_BlackFriday_2025_BG.jpg","type":"image\/jpeg"}],"author":"Ganislava Kostova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ganislava Kostova","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/","url":"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/","name":"The Black Friday That Got Six Times Blacker - Social Freaks","isPartOf":{"@id":"https:\/\/blog.socialfreaks.bg\/#website"},"datePublished":"2022-12-15T11:14:26+00:00","dateModified":"2025-05-22T08:25:55+00:00","author":{"@id":"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/e87bb3cbb705f043a17bf0bccdcfbdcb"},"breadcrumb":{"@id":"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.socialfreaks.bg\/%d1%87%d0%b5%d1%80%d0%bd%d0%b8%d1%8f%d1%82-%d0%bf%d0%b5%d1%82%d1%8a%d0%ba-%d0%ba%d0%be%d0%b9%d1%82%d0%be-%d1%81%d1%82%d0%b0%d0%bd%d0%b0-6-%d0%bf%d1%8a%d1%82%d0%b8-%d0%bf%d0%be-%d1%87%d0%b5%d1%80\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.socialfreaks.bg\/"},{"@type":"ListItem","position":2,"name":"\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a, \u043a\u043e\u0439\u0442\u043e \u0441\u0442\u0430\u043d\u0430 6 \u043f\u044a\u0442\u0438 \u043f\u043e-\u0447\u0435\u0440\u0435\u043d"}]},{"@type":"WebSite","@id":"https:\/\/blog.socialfreaks.bg\/#website","url":"https:\/\/blog.socialfreaks.bg\/","name":"Social Freaks","description":"\u0411\u043b\u043e\u0433","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.socialfreaks.bg\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/e87bb3cbb705f043a17bf0bccdcfbdcb","name":"Ganislava Kostova","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/556469f116fed3a2ad1df1c506616b2d?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/556469f116fed3a2ad1df1c506616b2d?s=96&d=wavatar&r=g","caption":"Ganislava Kostova"},"description":"{:bg}\u0413\u0430\u043b\u044f \u0437\u0430\u0432\u044a\u0440\u0448\u0432\u0430 \u0432\u0438\u0441\u0448\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430, a \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u043d\u0435\u0440\u0430\u0437\u0434\u0435\u043b\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0436\u0438\u0432\u043e\u0442\u0430 \u0439. \u0422\u044f \u0435 \u043c\u043b\u0430\u0434\u0430, \u0435\u043d\u0435\u0440\u0433\u0438\u0447\u043d\u0430, \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u0430 \u0438 \u043e\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u0437\u0430 \u043d\u043e\u0432\u0438 \u0437\u043d\u0430\u043d\u0438\u044f. \u041e\u043f\u0438\u0441\u0432\u0430 \u0441\u0435\u0431\u0435 \u0441\u0438 \u043a\u0430\u0442\u043e \u0447\u043e\u0432\u0435\u043a, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0441\u043f\u0440\u0430\u0432\u044f \u0441 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043e\u0431\u0438\u0447\u0430 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u0438 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0437\u0430 \u0441\u0432\u043e\u0439 \u0444\u043e\u043a\u0443\u0441.{\/bg}{:en}Galq have a Bachelor's degree in Marketing &amp; Advertising from which follows the digital marketing to become an integral part of her life. She is young, energetic, responsible and open to new knowledge. She describes herself as a person who handles hardships, loves challenges, and strives to achieve everything she puts her focus on.{\/en}","url":"https:\/\/blog.socialfreaks.bg\/en\/author\/ganislava\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/posts\/7481"}],"collection":[{"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/comments?post=7481"}],"version-history":[{"count":5,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/posts\/7481\/revisions"}],"predecessor-version":[{"id":7770,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/posts\/7481\/revisions\/7770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/media\/7771"}],"wp:attachment":[{"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/media?parent=7481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/categories?post=7481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.socialfreaks.bg\/en\/wp-json\/wp\/v2\/tags?post=7481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}