{"id":7475,"date":"2024-06-23T13:03:08","date_gmt":"2024-06-23T10:03:08","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7475"},"modified":"2025-05-14T10:19:55","modified_gmt":"2025-05-14T07:19:55","slug":"%d0%ba%d0%be%d0%b3%d0%b0%d1%82%d0%be-%d0%bf%d1%8a%d1%82%d1%8f%d1%82-%d0%b5-%d0%bf%d0%be-%d0%b4%d0%be%d0%b1%d1%8a%d1%80-%d1%81-%d0%bd%d0%b0%d1%81","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%ba%d0%be%d0%b3%d0%b0%d1%82%d0%be-%d0%bf%d1%8a%d1%82%d1%8f%d1%82-%d0%b5-%d0%bf%d0%be-%d0%b4%d0%be%d0%b1%d1%8a%d1%80-%d1%81-%d0%bd%d0%b0%d1%81\/","title":{"rendered":"When the journey is better with us"},"content":{"rendered":"

Once again, we hit the gaaaas on the road to creativity \u2013 and it drove us straight to our next thrilling stop: the world of automobiles. HAAS-60<\/a><\/strong> \u2013 the official Volkswagen dealership in Plovdiv \u2013 wanted to communicate its strong competitive advantages and solidify its position as a market leader. At the same time, the brand recognized its need for a fresh, revitalized look.<\/p>\n

HAAS-60<\/a><\/strong> needed a new logo, a new slogan, and a fresh visual identity that would reflect professionalism and trust. And we were waiting right at that stop \u2013 where speed meets creativity \u2013 ready to give the dealership a modern new look.<\/p>\n

Insight: More Than a Dealership<\/strong><\/p>\n

When we met with the HAAS-60<\/a><\/strong> team, we quickly realized one thing \u2013 this isn\u2019t just a place where cars are sold. It\u2019s a center where customers can do everything along their “journey”: from choosing a new vehicle, to getting service and maintenance, to replacing parts. That\u2019s how we arrived at the core insight \u2013 HAAS-60<\/a><\/strong> is more than a dealership. Consumers increasingly seek a comprehensive, all-in-one service experience, and that\u2019s exactly what this brand offers with its fully integrated service cycle.<\/p>\n

And that\u2019s when we uncovered the core insight: customers are looking for trust and a complete experience \u2013 not just a transaction. They want to feel confident that they\u2019re on the right path \u2013 and that someone is walking it with them.<\/p>\n

Creative<\/strong><\/p>\n

We, the freaks, fired up the engine of imagination and hit the gas on our creative drive. Our task was to create a logo and a slogan that would embody the entire insight on their own. And so, as we brainstormed how to bring it to life, we didn\u2019t just floor the pedal of creativity \u2013 we boldly shifted into the fast lane to get to…<\/p>\n

Logo and Slogan<\/strong><\/p>\n

Since we know all too well that a logo is not just a symbol, but a message, we decided to take an artistic approach. In the HAAS-60<\/a><\/strong> logo, we wove in the letter \u201cH\u201d \u2013 but not just any \u201cH.\u201d We designed it to subtly evoke both the silhouette of a car and the road it travels on. The result? A logo that is dynamic, elegant, and modern \u2013 just like the brand itself.<\/p>\n

\"\"<\/p>\n

For the slogan “Your journey, better with us<\/strong>,” we aimed to capture the brand idea that HAAS-60<\/a><\/strong> is not just a dealership, but a partner on the road. This is because customers are looking for trust and a comprehensive experience that meets every need, not just a purchase.<\/p>\n

We successfully reached our final destination \u2013 transforming the brand from a simple dealership into a memorable name that instills trust from the very first glance.<\/p>\n

Social media was no exception\u2026 We shifted into 5th gear and flooded the channels with creative content.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Stay tuned to our blog<\/a> <\/strong>for more high-speed creatives. We\u2019ve got a full tank of projects ready to go.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once again, we hit the gaaaas on the road to creativity \u2013 and it drove us straight to our next thrilling stop: the…<\/p>\n","protected":false},"author":16,"featured_media":7577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[206],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\nWhen the journey is better with us - Social Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/\u043a\u043e\u0433\u0430\u0442\u043e-\u043f\u044a\u0442\u044f\u0442-\u0435-\u043f\u043e-\u0434\u043e\u0431\u044a\u0440-\u0441-\u043d\u0430\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the journey is better with us - 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