{"id":7468,"date":"2024-09-13T12:53:33","date_gmt":"2024-09-13T09:53:33","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7468"},"modified":"2025-05-14T10:31:44","modified_gmt":"2025-05-14T07:31:44","slug":"%d0%bf%d0%be-%d0%b2%d1%8a%d0%bb%d0%bd%d0%b8%d1%82%d0%b5-%d0%bd%d0%b0-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82%d1%82%d0%b0-%d0%ba%d0%b0%d0%ba-%d1%81%d1%8a%d0%b7%d0%b4%d0%b0","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%bf%d0%be-%d0%b2%d1%8a%d0%bb%d0%bd%d0%b8%d1%82%d0%b5-%d0%bd%d0%b0-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82%d1%82%d0%b0-%d0%ba%d0%b0%d0%ba-%d1%81%d1%8a%d0%b7%d0%b4%d0%b0\/","title":{"rendered":"On the Waves of Creativity: How We Created the Visual Identity for the First Retail Park in Ruse."},"content":{"rendered":"<p>When you love to swim in the world of building identities for retail parks, new challenges in the waters of creativity are never far behind. And so, our creative wave took us to the harbor in the heart of Northern Bulgaria \u2013 Ruse. A city that, until then, lacked a clear space for fashion and family shopping, as well as a distinct shopping destination. Well, that all changed with the arrival of <strong>Prista Rousse<\/strong> \u2013 the city\u2019s first retail park.<\/p>\n<p><strong>Brand Idea<\/strong><\/p>\n<p>Prista Rousse already had a strong brand idea: to create the city\u2019s first shopping destination, welcoming retail outlets that hadn\u2019t been present in the region before. It had a name, deeply connected to the city itself, but it lacked an identity. And our task was to create that very identity \u2013 the logo.<\/p>\n<p><strong>Insight<\/strong><\/p>\n<p>Ruse is a city with history, architecture, and cultural value, but until today, it lacked something very important \u2013 a location that residents could associate with a shopping destination. After the freaks gathered for yet another wild brainstorming session, we didn\u2019t see this as a gap, but as an opportunity. The insight came to us instantly \u2013 the residents of Ruse needed a fresh shopping spot. We went with the flow of creativity, and our idea was born\u2026<\/p>\n<p data-start=\"32\" data-end=\"44\"><strong data-start=\"32\" data-end=\"44\"><span class=\"_fadeIn_m1hgl_8\">Creative<\/span><\/strong><\/p>\n<p data-start=\"46\" data-end=\"309\"><span class=\"_fadeIn_m1hgl_8\">We <\/span><span class=\"_fadeIn_m1hgl_8\">were <\/span><span class=\"_fadeIn_m1hgl_8\">inspired <\/span><span class=\"_fadeIn_m1hgl_8\">by <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">very <\/span><span class=\"_fadeIn_m1hgl_8\">spirit <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">Ruse, <\/span><span class=\"_fadeIn_m1hgl_8\">which <\/span><span class=\"_fadeIn_m1hgl_8\">was <\/span><span class=\"_fadeIn_m1hgl_8\">also <\/span><span class=\"_fadeIn_m1hgl_8\">reflected <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">name <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">park. <\/span><span class=\"_fadeIn_m1hgl_8\">Our <\/span><span class=\"_fadeIn_m1hgl_8\">main <\/span><span class=\"_fadeIn_m1hgl_8\">task <\/span><span class=\"_fadeIn_m1hgl_8\">was <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">logo <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">slogan <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">conceptually <\/span><span class=\"_fadeIn_m1hgl_8\">continue <\/span><span class=\"_fadeIn_m1hgl_8\">that <\/span><span class=\"_fadeIn_m1hgl_8\">idea. <\/span><span class=\"_fadeIn_m1hgl_8\">We <\/span><span class=\"_fadeIn_m1hgl_8\">needed <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">establish <\/span><strong><span class=\"_fadeIn_m1hgl_8\">Prista <\/span><span class=\"_fadeIn_m1hgl_8\">Rousse <\/span><span class=\"_fadeIn_m1hgl_8\">as <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">new <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">only <\/span><span class=\"_fadeIn_m1hgl_8\">shopping <\/span><span class=\"_fadeIn_m1hgl_8\">destination <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">city.<\/span><\/strong><\/p>\n<p><strong>Logo<\/strong><\/p>\n<p>We created a logo that encapsulated the symbolism of the city, along with a slogan that conveyed the feeling of the new and only shopping destination. The shapes and colors in the logo referenced the flow of the Danube River, movement, and new beginnings. The slogan conceptually completed the entire insight, reinforcing the brand as &#8220;your shopping excitement.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7538 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/fjjfjfg-650x295.jpg\" alt=\"\" width=\"650\" height=\"295\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/fjjfjfg-650x295.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/fjjfjfg-1100x500.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/fjjfjfg.jpg 1410w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7537 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Prista_Rousse_Logo_on_Builiding-980x735-1-650x488.jpg\" alt=\"\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Prista_Rousse_Logo_on_Builiding-980x735-1-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Prista_Rousse_Logo_on_Builiding-980x735-1.jpg 980w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Creating the identity for <strong>Prista Rousse<\/strong> was one of those projects that remind us why we do what we do \u2013 to bring ideas to life that transform entire cities. But this is just one of the many harbors on our journey. Set sail boldly down the current of our blog to discover more new harbors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you love to swim in the world of building identities for retail parks, new challenges in the waters of creativity are never&#8230;<\/p>\n","protected":false},"author":16,"featured_media":7579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On the Waves of Creativity: How We Created the Visual Identity for the First Retail Park in Ruse. - Social Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/\u043f\u043e-\u0432\u044a\u043b\u043d\u0438\u0442\u0435-\u043d\u0430-\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430-\u043a\u0430\u043a-\u0441\u044a\u0437\u0434\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the Waves of Creativity: How We Created the Visual Identity for the First Retail Park in Ruse. - 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