{"id":7466,"date":"2024-04-22T12:09:16","date_gmt":"2024-04-22T09:09:16","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7466"},"modified":"2025-05-13T17:50:54","modified_gmt":"2025-05-13T14:50:54","slug":"%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b4%d0%b3%d1%80%d0%b0%d0%b4%d0%b8%d1%85%d0%bc%d0%b5-%d0%b2%d0%b8%d0%b7%d0%b8%d1%8f%d1%82%d0%b0-%d0%bd%d0%b0-%d1%83%d1%81%d0%bf%d0%b5%d1%88%d0%bd%d0%be-%d0%bd%d0%b0","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b4%d0%b3%d1%80%d0%b0%d0%b4%d0%b8%d1%85%d0%bc%d0%b5-%d0%b2%d0%b8%d0%b7%d0%b8%d1%8f%d1%82%d0%b0-%d0%bd%d0%b0-%d1%83%d1%81%d0%bf%d0%b5%d1%88%d0%bd%d0%be-%d0%bd%d0%b0\/","title":{"rendered":"How we upgraded the successfully established style of the VIA Park shopping center"},"content":{"rendered":"

The <\/span>Brand<\/span><\/strong><\/p>\n

After <\/span>three <\/span>years <\/span>of <\/span>successful <\/span>partnership <\/span>and <\/span>building <\/span>a <\/span>distinct <\/span>and <\/span>memorable <\/span>visual <\/span>identity, <\/span>the <\/span>time <\/span>came <\/span>for <\/span>the <\/span>next <\/span>stage <\/span>in <\/span>our <\/span>work <\/span>with <\/span>VIA <\/span><\/a><\/strong>Park<\/strong> \u2013 <\/span>to <\/span>enhance <\/span>and <\/span>refresh <\/span>the <\/span>park’s <\/span>visual <\/span>identity. <\/span>As <\/span>you <\/span>know <\/span>from <\/span>our <\/span>blog, <\/span>we <\/span>created <\/span>VIA <\/span><\/a><\/strong>Park<\/strong>‘s <\/span>brand <\/span>identity <\/span>from <\/span>the <\/span>very <\/span>beginning \u2013 <\/span>the <\/span>name, <\/span>logo, <\/span>slogan, <\/span>website, <\/span>and <\/span>all <\/span>of <\/span>its <\/span>online <\/span>and <\/span>offline <\/span>communication. <\/span>Through <\/span>this, <\/span>we <\/span>helped <\/span>the <\/span>shopping <\/span>center <\/span>stand <\/span>out, <\/span>build <\/span>a <\/span>loyal <\/span>audience, <\/span>and <\/span>position <\/span>itself <\/span>in <\/span>the <\/span>market <\/span>as <\/span>a <\/span>modern <\/span>and <\/span>key <\/span>retail <\/span>park. <\/span>Now, <\/span>the <\/span>time <\/span>has <\/span>come <\/span>to <\/span>show <\/span>that <\/span>VIA <\/span>Park <\/span><\/a><\/strong>not <\/span>only <\/span>continues <\/span>to <\/span>have <\/span>a <\/span>presence <\/span>in <\/span>the <\/span>Plovdiv <\/span>market, <\/span>but <\/span>is <\/span>also <\/span>moving <\/span>forward <\/span>and <\/span>evolving \u2013 <\/span>with <\/span>new <\/span>energy, <\/span>a <\/span>new <\/span>vision, <\/span>but <\/span>with <\/span>a <\/span>preserved <\/span>sense <\/span>of <\/span>its <\/span>brand <\/span>idea.<\/span><\/p>\n

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Insight<\/span><\/strong><\/p>\n

Consumers <\/span>already <\/span>associate <\/span>VIA <\/span>Park <\/span><\/a><\/strong>with <\/span>its <\/span>distinctive <\/span>and <\/span>recognizable <\/span>graphic <\/span>style \u2013 <\/span>vector <\/span>illustrations, <\/span>minimalism, <\/span>and <\/span>clear <\/span>messaging. <\/span>This <\/span>visual <\/span>line <\/span>has <\/span>become <\/span>a <\/span>symbol <\/span>of <\/span>identity. <\/span>That\u2019s <\/span>why <\/span>we <\/span>didn\u2019t <\/span>aim <\/span>for <\/span>a <\/span>radical <\/span>change, <\/span>but <\/span>rather <\/span>a <\/span>strategic <\/span>enhancement. <\/span>The <\/span>idea <\/span>wasn\u2019t <\/span>to <\/span>create <\/span>something <\/span>entirely <\/span>new, <\/span>but <\/span>to <\/span>breathe <\/span>new <\/span>life <\/span>into <\/span>what <\/span>was <\/span>already <\/span>familiar. <\/span>And <\/span>so, <\/span>following <\/span>our <\/span>insight, <\/span>we <\/span>arrived <\/span>at <\/span>the <\/span>idea <\/span>for <\/span>the <\/span>creative <\/span>direction.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Creative <\/span>Direction<\/span><\/strong><\/p>\n

We <\/span>kept <\/span>the <\/span>vector <\/span>style <\/span>as <\/span>the <\/span>main <\/span>distinguishing <\/span>element <\/span>but <\/span>evolved <\/span>it <\/span>with <\/span>more <\/span>vibrant <\/span>color <\/span>combinations <\/span>designed <\/span>to <\/span>evoke <\/span>the <\/span>atmosphere, <\/span>just <\/span>as <\/span>VIA <\/span><\/strong>Park<\/strong> <\/span><\/a>creates <\/span>an <\/span>experience <\/span>for <\/span>its <\/span>visitors <\/span>in <\/span>everyday <\/span>life. <\/span>The <\/span>colors <\/span>we <\/span>added <\/span>to <\/span>our <\/span>palette <\/span>were <\/span>not <\/span>chosen <\/span>randomly \u2013 <\/span>they <\/span>were <\/span>inspired <\/span>by <\/span>the <\/span>colors <\/span>of <\/span>the <\/span>main <\/span>retail <\/span>stores <\/span>that <\/span>are <\/span>part <\/span>of <\/span>the <\/span>VIA <\/span>Park <\/span><\/a><\/strong>family. <\/span>This <\/span>way, <\/span>we <\/span>strengthened <\/span>the <\/span>visual <\/span>connection <\/span>between <\/span>the <\/span>retail <\/span>park <\/span>and <\/span>its <\/span>commercial <\/span>tenants.<\/span><\/p>\n

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Our <\/span>communication <\/span>on <\/span>social <\/span>media <\/span>evolved <\/span>further, <\/span>incorporating <\/span>ideas <\/span>for <\/span>new, <\/span>fresh <\/span>sections, <\/span>stronger <\/span>creative <\/span>messages, <\/span>and <\/span>more <\/span>direct <\/span>communication <\/span>of <\/span>the <\/span>park’s <\/span>retail <\/span>tenants.<\/span><\/div>\n
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If you want to see how we continue to breathe life into and refresh brands, how we create inspiring campaigns and strong messages, don\u2019t forget to follow our blog<\/a><\/strong>.<\/div>\n
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The Brand After three years of successful partnership and building a distinct and memorable visual identity, the time came for the next stage…<\/p>\n","protected":false},"author":16,"featured_media":7585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,225],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\nHow we upgraded the successfully established style of the VIA Park shopping center - Social Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/\u043a\u0430\u043a-\u043d\u0430\u0434\u0433\u0440\u0430\u0434\u0438\u0445\u043c\u0435-\u0432\u0438\u0437\u0438\u044f\u0442\u0430-\u043d\u0430-\u0443\u0441\u043f\u0435\u0448\u043d\u043e-\u043d\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we upgraded the successfully established style of the VIA Park shopping center - 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