{"id":7465,"date":"2025-02-27T12:46:34","date_gmt":"2025-02-27T10:46:34","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7465"},"modified":"2025-05-14T12:45:52","modified_gmt":"2025-05-14T09:45:52","slug":"%d0%bb%d1%8e%d0%b1%d0%be%d0%b2-%d0%b8%d0%bb%d0%b8-%d0%b2%d0%b8%d0%bd%d0%be-%d0%ba%d0%b0%d0%ba-%d1%81%d1%8a%d1%87%d0%b5%d1%82%d0%b0%d1%85%d0%bc%d0%b5-%d1%81%d0%b2-%d0%b2%d0%b0%d0%bb%d0%b5%d0%bd%d1%82","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%bb%d1%8e%d0%b1%d0%be%d0%b2-%d0%b8%d0%bb%d0%b8-%d0%b2%d0%b8%d0%bd%d0%be-%d0%ba%d0%b0%d0%ba-%d1%81%d1%8a%d1%87%d0%b5%d1%82%d0%b0%d1%85%d0%bc%d0%b5-%d1%81%d0%b2-%d0%b2%d0%b0%d0%bb%d0%b5%d0%bd%d1%82\/","title":{"rendered":"Love or Wine? How We Combined St. Valentine\u2019s and Trifon Zarezan in One Roulette of Choices"},"content":{"rendered":"

When <\/span>February <\/span>arrives, <\/span>we <\/span>know <\/span>that <\/span>the <\/span>next <\/span>mall <\/span>campaign <\/span>is <\/span>coming \u2013 <\/span>February <\/span>14th. <\/span>Every <\/span>year, <\/span>this <\/span>brings <\/span>us <\/span>face <\/span>to <\/span>face <\/span>with <\/span>the <\/span>dilemma <\/span>of <\/span>whether <\/span>to <\/span>celebrate <\/span>love <\/span>or <\/span>wine. <\/span>Well, <\/span>this <\/span>year, <\/span>we <\/span>thought, ‘<\/span>Why <\/span>not <\/span>both?’<\/span><\/p>\n

Insight<\/strong><\/p>\n

It was extremely important for us to make everyone feel included, whether they are celebrating love or wine, as the Bulgarian tradition is often overlooked in shopping centers. So, our insight was simple, yet deep \u2013 people don\u2019t like being limited to a celebration they don\u2019t observe, so we wanted to include both in order to reach every customer. We made sure that both love and wine had their place in Mall Markovo Tepe<\/a><\/strong>.<\/p>\n

Creative<\/span><\/strong><\/p>\n

The <\/span>roulette <\/span>was <\/span>our <\/span>standout <\/span>element <\/span>in <\/span>the <\/span>campaign, <\/span>and <\/span>that’s <\/span>why <\/span>we <\/span>incorporated <\/span>it <\/span>into <\/span>both <\/span>the <\/span>slogan <\/span>and <\/span>the <\/span>visuals. <\/span>We <\/span>were <\/span>inspired <\/span>by <\/span>the <\/span>classic <\/span>casino <\/span>roulette <\/span>to <\/span>evoke <\/span>a <\/span>sense <\/span>of <\/span>anticipation, <\/span>chance, <\/span>and <\/span>fun.<\/span><\/p>\n

The <\/span>slogan “<\/span>Love <\/span>is <\/span>on <\/span>the <\/span>move, <\/span>but <\/span>wine <\/span>is <\/span>in <\/span>the <\/span>game” <\/span>is <\/span>a <\/span>wordplay <\/span>that <\/span>perfectly <\/span>described <\/span>the <\/span>concept <\/span>and <\/span>mechanics <\/span>of <\/span>the <\/span>game <\/span>while <\/span>referencing <\/span>the <\/span>idea <\/span>of <\/span>a <\/span>roulette. <\/span>The <\/span>visuals <\/span>successfully <\/span>tied <\/span>together <\/span>the <\/span>entire <\/span>concept.<\/span><\/p>\n

\"\"<\/p>\n

Mechanics<\/strong><\/p>\n

As with any retail campaign, customers needed to shop for a certain amount and register their receipt at the Information Desk in Mall Markovo Tepe<\/a><\/strong> in order to participate. Each participant was then invited to spin the roulette wheel. Here’s where it got interesting. Depending on where the participant landed \u2013 either in the red or black section \u2013 they could pick a prize from the corresponding red or black box. Inside the boxes were hidden some big prizes \u2013 a spa weekend for two at BALNEO & SPA HOTEL EMPIRE in Hissarya and movie tickets.<\/p>\n

The campaign was strongly supported by the social media profiles of the shopping center. Throughout the entire month, the communication on social networks followed a cohesive and festive theme.<\/p>\n

The campaign not only attracted many participants but also created a genuine emotional engagement with users celebrating both holidays.<\/p>\n

With this campaign, we proved that when creativity meets tradition, unconventional solutions are born. And this is exactly the result we strive for \u2013 to surprise and inspire.<\/p>\n

Follow our blog for more creative ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"

When February arrives, we know that the next mall campaign is coming \u2013 February 14th. Every year, this brings us face to face…<\/p>\n","protected":false},"author":16,"featured_media":7583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\nLove or Wine? 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