{"id":7456,"date":"2024-04-12T15:19:58","date_gmt":"2024-04-12T12:19:58","guid":{"rendered":"https:\/\/blog.socialfreaks.bg\/?p=7456"},"modified":"2025-03-25T17:59:03","modified_gmt":"2025-03-25T15:59:03","slug":"8-march-denyat-v-koito-vsichko-e-za-neq","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/8-march-denyat-v-koito-vsichko-e-za-neq\/","title":{"rendered":"March 8th \u2013 The Day When EVERYTHING is About Her"},"content":{"rendered":"

March is finally here, bringing with it two wonderful events \u2013 the arrival of spring and International Women\u2019s Day. This month symbolizes new beginnings and the awakening of new life, and as you can probably guess, it\u2019s also the time for our next campaign \u2013 dedicated to March 8th.<\/p>\n

This year, we wanted to do something different, something special \u2013 to show women the appreciation they truly deserve and gift them with what they truly need. What inspired our campaign, the mechanics we chose, and the outcome \u2013 you\u2019ll find all of that in the following lines.<\/p>\n

Insight:<\/strong>
\nSo, we, the \u201cfreaks,\u201d gathered for yet another brainstorming session with one single mission \u2013 to figure out what women really want. We knew it would be a tricky question, but we weren\u2019t easily scared off.<\/p>\n

The first thought that crossed our minds was that there\u2019s not a woman who doesn\u2019t love refreshing her wardrobe. A stylish outfit can boost your mood faster than your morning coffee! Then we remembered something just as important \u2013 every woman wants her skin to glow and her hair to be silky soft. As we kept brainstorming, we came to another insight \u2013 women dream of having a slim and toned figure. And, of course, not to forget \u2013 the perfect manicure, because the little details make the biggest impression.<\/p>\n

And then it hit us… Women don\u2019t just want this or that. Women want EVERYTHING<\/strong>. And, in fact, they truly deserve it.<\/p>\n

Creative:<\/strong><\/p>\n

To ensure the key visual fully reflected our insight, we chose a slogan that was clear and direct \u2013 \u201cWhat do women want? Everything.\u201d The visual presented the prizes in our campaign as different possible answers to the question \u201cWhat do women want?\u201d \u2013 more cosmetics, a new dress, a toned figure, and an elegant manicure. At the center of the visual was a woman pointing with her finger to the right answer, which was \u201ceverything,\u201d a part of the slogan.<\/p>\n

\"\"<\/p>\n

Mechanics:<\/strong><\/p>\n

Like every PoP campaign, in this one, customers had to spend at least 50 leva and then register their receipt at the Information Desk. After that, women had the chance to pull a ticket and find out if they won. The prizes included 8 gift boxes filled with everything women want: a gift card for Douglas, a shopping voucher for La Bonte, a monthly gym membership for Athletic Fitness, and a 50% discount on gel nails at Nail Bar Plovdiv.<\/p>\n

Results:<\/strong>
\nThe campaign ran for four days and attracted a lot of people. There were many participants, and the women were extremely happy with the experience. We received \u0430 significant amount of positive feedback on social media, confirming that the campaign was a true success.<\/p>\n

\"\"<\/p>\n

Our campaign was successful, and the women got EVERYTHING they wanted. Keep reading our blog<\/strong><\/a> for more creative inspiration!<\/p>\n","protected":false},"excerpt":{"rendered":"

March is finally here, bringing with it two wonderful events \u2013 the arrival of spring and International Women\u2019s Day. 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