{"id":5628,"date":"2021-12-31T16:16:56","date_gmt":"2021-12-31T14:16:56","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=5628"},"modified":"2023-02-13T16:10:04","modified_gmt":"2023-02-13T14:10:04","slug":"%d0%bb%d0%b5%d1%82%d0%bd%d0%b8-%d0%b5%d0%bc%d0%be%d1%86%d0%b8%d0%b8-%d0%b2-galleria-%d0%b1%d1%83%d1%80%d0%b3%d0%b0%d1%81","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%bb%d0%b5%d1%82%d0%bd%d0%b8-%d0%b5%d0%bc%d0%be%d1%86%d0%b8%d0%b8-%d0%b2-galleria-%d0%b1%d1%83%d1%80%d0%b3%d0%b0%d1%81\/","title":{"rendered":"Summer emotions, sea breeze, and exciting experiences at Galleria Burgas"},"content":{"rendered":"<p>We all, including us, freaks, look forward to the summer. Summer emotions, sea breeze, cocktails on the beach, and one more thing&#8230;<\/p>\n<p>This year, in addition to a happy mood and positive emotions, the summer brought us another creative task. We could say it was different\u2026 not just a simple brief for a simple summer campaign, but something much bigger. This time the main goal was ambitious. Not only to create a successful summer campaign but to be able to position <a href=\"https:\/\/galleriaburgas.bg\/\" target=\"_blank\" rel=\"noopener\">Galleria Burgas<\/a> as the best mall on the Southern Black Sea coast. Every passing tourist or guest of the city had to rediscover mall shopping.<\/p>\n<p>Well, we freaks know how to handle such situations. We&#8217;re not great mixologists, but we mixed up a fresh summer cocktail, got comfortable, and dived into the deep waters of brainstorming.<\/p>\n<p><strong>Insight<\/strong><\/p>\n<p>The first and perhaps strongest association that was visualized in anyone who hears the word &#8220;Summer&#8221; is undoubtedly the sea. We all shiver in anticipation of the summer vacation at the beach, where we can collect sun rays, tan, and inhale deeply from the sea breeze.<\/p>\n<p>Based on this insight, we guessed that many of us forget something in the excitement of the upcoming trip. That&#8217;s how we found the perfect slogan for our campaign &#8211; &#8220;The sea is for the perfect tan, <a href=\"https:\/\/galleriaburgas.bg\/\" target=\"_blank\" rel=\"noopener\">Galleria Burgas<\/a> is for the perfect fashion look&#8221;.<\/p>\n<p><strong>Creative<\/strong><\/p>\n<p>After the perfect slogan, it&#8217;s time to create the perfect visual to harmonize with it and at the same time emphasize it. When creating the design, we wanted to achieve the &#8220;wow&#8221; effect that would grab both Bulgarian tourists and foreigners. This is how this sweet visual was born, which captures the attention of consumers I-M-M-E-D-I-A-T-E-L-Y.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-5630\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GB_Summer_Campaign_2021_Fb_post_BG-650x650.jpg\" alt=\"GB_Summer_Campaign_2021_Fb_post_BG\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_Fb_post_BG-650x650.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_Fb_post_BG-550x550.jpg 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_Fb_post_BG.jpg 1080w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>The campaign development<\/strong><\/p>\n<p>We started by actively spreading the campaign on social media. Meanwhile, we continued with offline advertising activities in the mall, Burgas, and the surrounding area. The goal was to position <a href=\"https:\/\/galleriaburgas.bg\/\" target=\"_blank\" rel=\"noopener\">Galleria Burgas<\/a> at as many key points as possible. For this reason that our fresh key visual could be seen at many city lights and bus stops in the city and the surrounding area.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-5632\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_CityLight_79x122cm_BG-421x650.jpg\" alt=\"PREVIEW_GB_Summer_Campaign_2021_CityLight_79x122cm_BG\" width=\"421\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_CityLight_79x122cm_BG-421x650.jpg 421w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_CityLight_79x122cm_BG-712x1100.jpg 712w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_CityLight_79x122cm_BG.jpg 933w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/p>\n<p>Of course, we didn&#8217;t stop there. We have positioned ourselves at one of the most key tourist locations &#8211; the stops by the airport.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-5656\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GB_Summer_Campaign_2021_KV_Mockup-650x488.jpg\" alt=\"GB_Summer_Campaign_2021_KV_Mockup\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_KV_Mockup-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_KV_Mockup-1100x825.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_Summer_Campaign_2021_KV_Mockup.jpg 1600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>In the meantime, we also distributed flyers to reach as many users as possible.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-5633\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_front-458x650.jpg\" alt=\"PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_front\" width=\"458\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_front-458x650.jpg 458w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_front-775x1100.jpg 775w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_front.jpg 874w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-5634\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_back-458x650.jpg\" alt=\"PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_back\" width=\"458\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_back-458x650.jpg 458w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_back-775x1100.jpg 775w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/PREVIEW_GB_Summer_Campaign_2021_Flayer_A5_back.jpg 874w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p><strong>Results<\/strong><\/p>\n<p>We launched our summer campaign a few days before the hottest month of the year, August. The Southern Black Sea coast kept pouring in tourists, who certainly became customers of <a href=\"https:\/\/galleriaburgas.bg\/\" target=\"_blank\" rel=\"noopener\">Galleria Burgas<\/a>.<\/p>\n<p>We can say that we managed to emerge from the deep brief and create another summer campaign that we are proud of.<\/p>\n<p>Well, our challenges don&#8217;t stop there. Follow <a href=\"http:\/\/socialfreaks.bg\/blog\/\" target=\"_blank\" rel=\"noopener\">our blog<\/a> so you don&#8217;t miss any of the freaks&#8217; experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all, including us, freaks, look forward to the summer. Summer emotions, sea breeze, cocktails on the beach, and one more thing&#8230; This&#8230;<\/p>\n","protected":false},"author":16,"featured_media":6697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,222],"tags":[53,105,37,50,35,70,138],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Summer emotions, sea breeze, and exciting experiences at Galleria Burgas - Social Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/\u043b\u0435\u0442\u043d\u0438-\u0435\u043c\u043e\u0446\u0438\u0438-\u0432-galleria-\u0431\u0443\u0440\u0433\u0430\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summer emotions, sea breeze, and exciting experiences at Galleria Burgas - 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