{"id":5429,"date":"2021-05-31T16:46:37","date_gmt":"2021-05-31T13:46:37","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=5429"},"modified":"2024-05-29T17:56:27","modified_gmt":"2024-05-29T14:56:27","slug":"%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d1%81%d1%8a%d0%ba%d1%80%d0%be%d0%b2%d0%b8%d1%89%d0%b5%d1%82%d0%be-%d0%bd%d0%b0-%d0%bf%d0%b0%d0%bd%d0%b0%d0%b3%d1%8e%d1%80%d0%b8%d1%89%d0%b5-pana-green-park","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d1%81%d1%8a%d0%ba%d1%80%d0%be%d0%b2%d0%b8%d1%89%d0%b5%d1%82%d0%be-%d0%bd%d0%b0-%d0%bf%d0%b0%d0%bd%d0%b0%d0%b3%d1%8e%d1%80%d0%b8%d1%89%d0%b5-pana-green-park\/","title":{"rendered":"The retail treasure of Panagyurishte – Pana Green Park"},"content":{"rendered":"

When we talk about creating a brand identity and positioning in the retail sector, we certainly have a lot to tell and show.<\/p>\n

At the beginning of January 2021, when the business in the country was still recovering, we were contacted by ambitious entrepreneurs with a vision for the construction and development of the first retail park<\/strong> in one of the cities that have preserved a huge part of the Bulgarian history – Panagyurishte<\/strong>.<\/p>\n

The first task we faced was about the brand name and its slogan. Excited and full of enthusiasm and creative energy, we dove in a brainstorm wrapped with centuries-old Bulgarian history, etymology and gold.<\/p>\n

After a thorough research we came up with a name that successfully combines past, present and future – Pana Green Park<\/strong>. The insight is connected with the origin of the name of the town Panagyurishte, as well as with its location in Sashtinska Sredna Gora. The first part “pana<\/strong>” comes from the Greek “pan<\/strong>” (\u03c0\u03b1\u03bd<\/strong>), which means “whole<\/strong>“, and the English “green<\/strong>” corresponds to the colors of the surrounding nature and implements the feeling of stability<\/strong>, freshness <\/strong>and space<\/strong>.<\/p>\n

Pana Green Park is the only retail park in Panagyurishte and its future development includes the construction of a multifunctional building with administrative and sports areas, as well as a luxury Apart Complex. In the heart of his vision lays the desire for residents and guests of the city to find a new and innovative place that will take shopping to another level, thanks to the diverse mix of international brands that are opening their stores in the region for the first time. Inspired by this, we came to the brand’s slogan, which most accurately communicates the uniqueness of the retail park, as well as the vision for future development of a modern residential and office part – “The place for you<\/strong>“. The whole<\/strong>\u00a0concept<\/strong> is aimed at target customers<\/strong> – active people between the ages of 18 and 55, who have not had such a place in the city until now.<\/p>\n

\"\u0440\u0438\u0442\u0435\u0439\u043b\"<\/p>\n

\"PGP_Pokana_03.11.2021_front\"<\/p>\n

The starting points used in the design were the Thracian gold treasure and the fractal lattice on the facade of the retail park. The shape and elements around the monogram present the distinctive features of one of the most interesting vessels of the Panagyurishte golden treasure – figona.<\/p>\n

Immersed in the magic of creating a new brand, we created a luxury video that corresponds to the individuality and uniqueness of the retail park.<\/p>\n