{"id":4461,"date":"2021-01-11T18:11:45","date_gmt":"2021-01-11T16:11:45","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=4461"},"modified":"2024-05-29T17:55:17","modified_gmt":"2024-05-29T14:55:17","slug":"via-park-%d0%b2%d1%8a%d0%b2-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5-%d0%b7%d0%b0-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bf%d0%b0%d1%80%d0%ba%d0%be%d0%b2%d0%b5","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/via-park-%d0%b2%d1%8a%d0%b2-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5-%d0%b7%d0%b0-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bf%d0%b0%d1%80%d0%ba%d0%be%d0%b2%d0%b5\/","title":{"rendered":"VIA Park in time of retail parks"},"content":{"rendered":"<p>When in the beginning of 2020 we started working on creating and establishing a brand for a new retail park in Plovdiv, we were excited, but we also swam already familiar waters. As an agency with vast experience in the retail sector and shopping centers, we knew that we could add value to our new client and position the retail park as a reliable leader in its sector.<\/p>\n<p>In the last 5 years, retail parks have been growing at a steady pace throughout the country. At the beginning of March 2020, however, they became the only alternative to shopping centers &#8211; thanks to their convenient parking lots and diverse shopping mix. And in a time of pandemic, \u00a0retail parks tenant mix is exactly what consumers need\u00a0to meet the needs of their families.<\/p>\n<p>It all started on a cold and gloomy morning. In contrast to the weather and combining a lot of enthusiasm, diligence and creativity, we set the stage for creating a brand and corporate identity.<\/p>\n<p>Not long after, we came to the perfect name that our client fell in love with &#8211;\u00a0<a href=\"https:\/\/viapark.bg\/#nachalo\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>. The insight comes from the park\u2019s location , which is situated \u00a0in a key place in the southern part of Plovdiv and is at the crossroads between two main boulevards. The combination of open spaces, ease of access and the variety of tenants contribute to its attractiveness and amazing experience while shopping.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-4464 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0431\u0440\u0430\u043d\u0434-\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442-650x366.jpg\" alt=\"\u0431\u0440\u0430\u043d\u0434 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442 \u0437\u0430 \u0440\u0438\u0442\u0435\u0439\u043a\u043b \u043f\u0430\u0440\u043a\" width=\"650\" height=\"366\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0431\u0440\u0430\u043d\u0434-\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442-650x366.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0431\u0440\u0430\u043d\u0434-\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442-1100x619.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0431\u0440\u0430\u043d\u0434-\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442.jpg 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><a href=\"https:\/\/viapark.bg\/#nachalo\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>\u00a0is a breath of fresh air for its visitors. A place where they can easily find everything they need, often on the way home. Tenants are leaders in their sector &#8211; Billa, Pepco, Sport Depot, Lilly, Zoomania, Matstar, SOpharmacy, PizzAmerigo, Booktrading and SDI. The overall concept of the park is focused on shopping for everything on your shopping list &#8211; food and household goods, medicines and supplements, cosmetics, books, clothes, shoes and other supplies for children, eating a good pizza on the spot or for at home, etc. From here we got \u00a0the idea for a slogan that fully reveals\u00a0<a href=\"https:\/\/viapark.bg\/#nachalo\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>&#8211; &#8220;Here you can buy everything&#8221;.<\/p>\n<p>We also created a short brand book, in which we specified every detail about the retail park\u2019s identity, as well as the developed corporate materials. We covered everything down to the smallest detail and our client was satisfied.<\/p>\n<p>We created a\u00a0<a href=\"https:\/\/viapark.bg\/#nachalo\" target=\"_blank\" rel=\"noopener\">website<\/a>\u00a0with a clear vision, which is neat and informative. Through it, visitors can get acquainted with the\u00a0<a href=\"https:\/\/viapark.bg\/#magazini\" target=\"_blank\" rel=\"noopener\">tenants<\/a>\u00a0of\u00a0<a href=\"https:\/\/viapark.bg\/\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>,\u00a0<a href=\"https:\/\/viapark.bg\/#map\" target=\"_blank\" rel=\"noopener\">the location<\/a>\u00a0and find all the information they need. The site also brings added value for both the park&#8217;s customers and the tenants \u2013 regular\u00a0<a href=\"https:\/\/viapark.bg\/#novini\" target=\"_blank\" rel=\"noopener\">news<\/a>\u00a0via\u00a0which users can read about the latest campaigns and offers of the tenants.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-4466 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u043d\u043e\u0432\u0438\u043d\u04381-650x272.png\" alt=\"\u043d\u043e\u0432\u0438\u043d\u04381\" width=\"650\" height=\"272\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043d\u043e\u0432\u0438\u043d\u04381-650x272.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043d\u043e\u0432\u0438\u043d\u04381-1100x460.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043d\u043e\u0432\u0438\u043d\u04381.png 1166w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>By browsing trough \u00a0VIA Park&#8217;s\u00a0<a href=\"https:\/\/www.facebook.com\/VIAParkYug\/?ref=page_internal\" target=\"_blank\" rel=\"noopener\">Facebook\u00a0<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.instagram.com\/viapark.plovdiv\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, you can see a variety of campaigns brought under a common style.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4490\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/1-3.png\" alt=\"1\" width=\"192\" height=\"190\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4491\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/2-3.png\" alt=\"2\" width=\"193\" height=\"192\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4492\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/3-1.png\" alt=\"3\" width=\"193\" height=\"191\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4493\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/4-3.png\" alt=\"4\" width=\"191\" height=\"193\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4494\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/5-1.png\" alt=\"5\" width=\"192\" height=\"194\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4495\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/6-1.png\" alt=\"6\" width=\"192\" height=\"193\" \/><\/p>\n<p>Of course, we also created shareable content. Each of us has had a similar moment when he or she goes out only for bread and comes back with full bags.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-4462\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0430-\u0438\u0437\u043b\u044f\u0437\u043e\u0445-\u0441\u0430\u043c\u043e-\u0437\u0430-\u0445\u043b\u044f\u0431-650x650.jpg\" alt=\"\u0430 \u0438\u0437\u043b\u044f\u0437\u043e\u0445 \u0441\u0430\u043c\u043e \u0437\u0430 \u0445\u043b\u044f\u0431\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0430-\u0438\u0437\u043b\u044f\u0437\u043e\u0445-\u0441\u0430\u043c\u043e-\u0437\u0430-\u0445\u043b\u044f\u0431-650x650.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0430-\u0438\u0437\u043b\u044f\u0437\u043e\u0445-\u0441\u0430\u043c\u043e-\u0437\u0430-\u0445\u043b\u044f\u0431-550x550.jpg 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u0430-\u0438\u0437\u043b\u044f\u0437\u043e\u0445-\u0441\u0430\u043c\u043e-\u0437\u0430-\u0445\u043b\u044f\u0431.jpg 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>We also unleashed our creativity in terms of advertising campaigns. For Google, we used geotargeting &#8211; according to the needs of the tenants. For\u00a0<a href=\"https:\/\/www.facebook.com\/VIAParkYug\/?ref=page_internal\" target=\"_blank\" rel=\"noopener\">Facebook\u00a0<\/a>\u00a0we created different audiences, a crosspoint for each tenant and for the different target groups of the park.<\/p>\n<p>We focused our attention on the residents of the settlements along the entire Rhodope collar and the field west of the park &#8211; Komatevo, Markovo, Belashtitsa and many other settlements, for which\u00a0<a href=\"https:\/\/viapark.bg\/\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>\u00a0is the last stop on the way home.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-4463\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u043f\u043e-\u043f\u044a\u0442-\u0437\u0430-\u0432\u043a\u044a\u0449\u0438-650x650.jpg\" alt=\"\u043f\u043e \u043f\u044a\u0442 \u0437\u0430 \u0432\u043a\u044a\u0449\u0438\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043f\u043e-\u043f\u044a\u0442-\u0437\u0430-\u0432\u043a\u044a\u0449\u0438-650x650.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043f\u043e-\u043f\u044a\u0442-\u0437\u0430-\u0432\u043a\u044a\u0449\u0438-550x550.jpg 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/\u043f\u043e-\u043f\u044a\u0442-\u0437\u0430-\u0432\u043a\u044a\u0449\u0438.jpg 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Meanwhile,<a href=\"https:\/\/viapark.bg\/\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a> has started the implementation of the second phase of the park\u2019s construction &#8211; the creation of a new office building, class B +, with 5000 square meters of office space and a pleasant working environment designed to meet the highest requirements for functionality , representativeness and flexible interior solutions. Our task was to create a corporate presentation for online and offline chanels, which would communicate <a href=\"https:\/\/viapark.bg\/\" target=\"_blank\" rel=\"noopener\">VIA Park <\/a> in the best way to the B2B audience. You can view the presentation <a href=\"https:\/\/socialfreaks.bg\/viacatalog.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7070 alignnone\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_Landscape_Brochure_Mockup_06-650x488.jpg\" alt=\"\" width=\"670\" height=\"503\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_Landscape_Brochure_Mockup_06-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_Landscape_Brochure_Mockup_06-1100x825.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_Landscape_Brochure_Mockup_06-1536x1152.jpg 1536w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p><em>Corporate catalog\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7100 alignnone\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_90x50mm_Business_Card_Mockup_5-650x488.jpg\" alt=\"\" width=\"675\" height=\"507\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_90x50mm_Business_Card_Mockup_5-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_90x50mm_Business_Card_Mockup_5-1100x825.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Free_90x50mm_Business_Card_Mockup_5-1536x1152.jpg 1536w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<p><em>Business cards<\/em><\/p>\n<p><a href=\"https:\/\/viapark.bg\/\" target=\"_blank\" rel=\"noopener\">VIA Park<\/a>\u00a0 is a wonderful retail park where you can buy everything and enjoy the fresh air, convenient location, variety of tenants and ease of access. What further distinguishes it from other retail parks in the city and country is precisely its professionally built brand and identity, website and online communication strategy. And no, we don&#8217;t say that because we worked on it\u00a0. On the contrary, we believe that the sector needs good examples and standards of work and we thank you for the opportunity to contribute.<\/p>\n<p>And you know &#8211; follow us for more interesting\u00a0<a href=\"http:\/\/socialfreaks.bg\/blog\/\" target=\"_blank\" rel=\"noopener\">blogs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When in the beginning of 2020 we started working on creating and establishing a brand for a new retail park in Plovdiv, we&#8230;<\/p>\n","protected":false},"author":16,"featured_media":4924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,225],"tags":[105,37,35,47,67,68,19,70,189],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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