{"id":3936,"date":"2019-10-25T12:06:54","date_gmt":"2019-10-25T09:06:54","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=3936"},"modified":"2023-07-13T11:35:22","modified_gmt":"2023-07-13T08:35:22","slug":"%d1%80%d0%b5%d0%b1%d1%80%d0%b0%d0%bd%d0%b4%d0%b8%d0%bd%d0%b3-%d0%b8-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d1%86%d0%b5%d0%bf%d1%86%d0%b8%d1%8f-%d0%b7%d0%b0-%d0%bf","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d1%80%d0%b5%d0%b1%d1%80%d0%b0%d0%bd%d0%b4%d0%b8%d0%bd%d0%b3-%d0%b8-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d1%86%d0%b5%d0%bf%d1%86%d0%b8%d1%8f-%d0%b7%d0%b0-%d0%bf\/","title":{"rendered":"Sevtopolis Medical and SPA Hotel &#8211; rebranding and creative concept for transforming a brand"},"content":{"rendered":"<h2>Rebranding and creative transformation of a hotel<\/h2>\n<p>The brand is the identity of each company, and branding is the collection of all the elements and signs that distinguish a brand from competitors in the market. A brand is everything that makes consumers recognize and trust a business. The rebranding process, in turn, is an extremely important moment in a brand cycle, because every business has its currents and trends that it needs to follow to keep up,\u00a0otherwise it is behind on market trends .<\/p>\n<p>Our client &#8211; Hotel Sevtopolis Medical and SPA, asked us to help them in this important step &#8211; rebranding.\u00a0In this article, we will tell you how the process went.<\/p>\n<p><strong>Task:<\/strong> To rebrand and transform Sevtopolis Medical Hotel and SPA, creating a new vision of the hotel, and an idea behind\u00a0the brand.<\/p>\n<p><strong>Idea:<\/strong> Hotel Sevtopolis Medical and SPA wants to be different from other hotels with a completely unique concept, and the main goal was to connect the vision of the hotel with our ancient Bulgarian past, spirit and the connection between the physical condition and mental state.<\/p>\n<p><strong>Execution:<\/strong> After refining our client&#8217;s rebranding concept, we began to execute the process. Our first task was to come up with a new logo option, the new color scheme and fonts, as well as new elements to add to their visual identity, and then apply them everywhere.<\/p>\n<p>The idea for the new logo was to consist of two parts &#8211; an ideogram and a name. The ideogram in the logo consists of three elements: first, the Old-Bulgarian Tangrist Cross, which shows the connection with the roots of the Bulgarians. Secondly, the circle, which is a symbol of completeness and wholeness, and thirdly, the shape of the lotus, which is used in Eastern cultures as a symbol of healing the body and soul. And our finished product looks like this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3949 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435.png\" alt=\"\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435\" width=\"561\" height=\"362\" \/><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3948 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Sevtopolis_logo_small.png\" alt=\"\u0440\u0435\u0431\u0440\u0430\u043d\u0434\u0438\u043d\u0433 Sevtopolis_logo_small\" width=\"500\" height=\"500\" \/><\/p>\n<p>The graphic elements we added as part of our visual identity are:<\/p>\n<p style=\"text-align: center;\"><strong>Images of leaves\u00a0<\/strong>that embody the connection to nature and its healing secrets<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-3950 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Sevt_Carousel6_4_bg-650x650.png\" alt=\"Sevt_Carousel6_4_bg\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_Carousel6_4_bg-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_Carousel6_4_bg-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_Carousel6_4_bg.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Stylized images of Thracian frescoes\u00a0<\/strong>on a Thracian tomb, thus creating a link with location and heritage.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-3951 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Sevt_mails-650x650.png\" alt=\"Sevt_mails\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_mails-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_mails-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevt_mails.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7141 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/M001T027_Oct2821_View_10-1-650x488.jpg\" alt=\"\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/M001T027_Oct2821_View_10-1-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/M001T027_Oct2821_View_10-1-1100x825.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/M001T027_Oct2821_View_10-1-1536x1152.jpg 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Business card<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7142 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Brochure_Mockup-650x311.png\" alt=\"\" width=\"650\" height=\"311\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Brochure_Mockup-650x311.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Brochure_Mockup-1100x525.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Brochure_Mockup-1536x734.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Hotel passport<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7158 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG_20190513_104633-1-650x488.jpg\" alt=\"\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG_20190513_104633-1-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG_20190513_104633-1-1100x825.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG_20190513_104633-1-1536x1152.jpg 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Letter and Voucher<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7145 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Card_Mockup-650x325.png\" alt=\"\" width=\"650\" height=\"325\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Card_Mockup-650x325.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Card_Mockup-1100x550.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Card_Mockup-1536x768.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Voucher for extra towel<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7143 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_DoNotDisturb_Sign_Mockup-650x311.png\" alt=\"\" width=\"650\" height=\"311\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_DoNotDisturb_Sign_Mockup-650x311.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_DoNotDisturb_Sign_Mockup-1100x526.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_DoNotDisturb_Sign_Mockup-1536x734.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Hotel room door signs<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7140 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-650x433.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-650x433.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-1100x733.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-1536x1024.jpg 1536w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-600x400.jpg 600w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/21408652-900x600.jpg 900w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Flyer Employer Branding<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7165 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Survey_Card_Mockup-1-650x544.png\" alt=\"\" width=\"650\" height=\"544\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Survey_Card_Mockup-1-650x544.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Survey_Card_Mockup-1-1100x920.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Survey_Card_Mockup-1-1536x1284.png 1536w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Survey_Card_Mockup-1.png 1862w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Questionnaire<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7164 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Registration_Card_Mockup-1-650x325.png\" alt=\"\" width=\"650\" height=\"325\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Registration_Card_Mockup-1-650x325.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Registration_Card_Mockup-1-1100x550.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Sevtopolis_Registration_Card_Mockup-1-1536x767.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Health card<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7163 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/LandscapeVertical_A4_Brochure_Mockup_4-1-650x477.jpg\" alt=\"\" width=\"650\" height=\"477\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/LandscapeVertical_A4_Brochure_Mockup_4-1-650x477.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/LandscapeVertical_A4_Brochure_Mockup_4-1-1100x807.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/LandscapeVertical_A4_Brochure_Mockup_4-1-1536x1126.jpg 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7137 aligncenter\" src=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-650x433.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-650x433.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-1100x733.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-1536x1024.jpg 1536w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-600x400.jpg 600w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Double-Billboard-Mockup-copy-900x600.jpg 900w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Bildboard<\/p>\n<p>Our challenge was to preserve the basic lines of identity, but at the same time to give them a more contemporary and\u00a0clean look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding and creative transformation of a hotel The brand is the identity of each company, and branding is the collection of all the&#8230;<\/p>\n","protected":false},"author":16,"featured_media":4918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[215],"tags":[105,181,67,20,180,179,25],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0425\u043e\u0442\u0435\u043b \u0421\u0435\u0432\u0442\u043e\u043f\u043e\u043b\u0438\u0441 \u041c\u0435\u0434\u0438\u043a\u0430\u043b \u0438 \u0421\u041f\u0410 - \u0440\u0435\u0431\u0440\u0430\u043d\u0434\u0438\u043d\u0433 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0437\u0430 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