{"id":3257,"date":"2019-08-19T09:09:35","date_gmt":"2019-08-19T06:09:35","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=3257"},"modified":"2023-02-03T18:41:21","modified_gmt":"2023-02-03T16:41:21","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%b2-%d1%80%d0%b5%d0%b0%d0%bb%d0%bd%d0%be-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5-2","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%b2-%d1%80%d0%b5%d0%b0%d0%bb%d0%bd%d0%be-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5-2\/","title":{"rendered":"Real and virtual travel – creativity and real-time marketing"},"content":{"rendered":"

Real-time creativity\u00a0<\/span><\/h2>\n

With the development of social media, real-time marketing is becoming more effective for different businesses and it’s used more often. Its main feature is that it builds on current events that are happening at the moment. Creativity in creating this type of content lies in the ability to connect the moment with the brand. We used this method for one of our great clients – New Wave Holidays.<\/p>\n

New Wave Holidays<\/a> is a Bulgarian tour operator which combines all the benefits of the bulgarian tourism industry. Our client boldly rides the wave of creativity and embraces the trends of digital advertising.<\/p>\n

\u2022<\/span>\u00a0 While looking for hot news to tell about the brand’s hot deals, we came across a real TV video in which a gas station employee extinguishes a customer’s cigarette with a fire extinguisher.\u00a0<\/span><\/h5>\n

\"\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\"<\/p>\n

\u2022<\/span> Autumn is a wonderful holiday period in Spain and we were looking for ways to promote the brand’s offerings there. Europe was excited at that time, and the news come fast.<\/h5>\n

\u00a0 <\/span>\"\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\"<\/p>\n

\u2022<\/span> At the end of the year we expected some heavy snow. We were not surprised by the lack of reservations for the Bulgarian winter resorts. Surprisingly, however, the news warned us for the dangerously dirty air over Sofia. We reminded our consumers that despite the absence of snow in the city, in the mountains we breath, instead of measure.<\/h5>\n

\"\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\"<\/p>\n

\u2022<\/span> The snow unexpectedly returned on the first spring. At that time the brand has started promoting trips to exotic destinations. At that time in Bulgaria, we were helping cold-frozen white storks.<\/h5>\n

\"\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\"<\/p>\n

\u00a0Check out our video case study on Real Time Marketing,<\/strong>\u00a0that we applied to New Wave Holidays<\/a><\/strong>\u00a0It visually presents the entire content creation process.
\n<\/strong><\/p>\n