{"id":3039,"date":"2019-07-31T09:09:26","date_gmt":"2019-07-31T06:09:26","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=3039"},"modified":"2023-02-07T09:15:16","modified_gmt":"2023-02-07T07:15:16","slug":"%d0%b4%d0%b0-%d1%83%d0%bb%d0%be%d0%b2%d0%b8%d1%88-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b0","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/%d0%b4%d0%b0-%d1%83%d0%bb%d0%be%d0%b2%d0%b8%d1%88-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b0\/","title":{"rendered":"To catch the trend"},"content":{"rendered":"

New trends in the world of digital marketing flood us daily and offer us new and untested ways to reach the old, familiar goals – attracting and retaining consumer interest. So was the brief from the marketing departments of Mall Galleria Burgas & Mall Galleria Stara Zagora when they\u00a0decided to take advantage of the hot current trend<\/strong> – the mass psychosis that swept our nation as know as the National Lottery.<\/p>\n

Their\u00a0insight came quite right in time, just before our annual Easter campaign for<\/strong> Malls Galleria Burgas & Galleria Stara Zagora<\/strong> and the idea the client\u00a0had was\u00a0to connect the campaign to the popular scratch card mechanics because it is simple, effective and people obviously like it frankly too much. This is how our lucky slogan and visual was created:<\/p>\n

\"GB_EASTER_2019_bilbord_4x3_1b\"<\/p>\n

The scratch card itself<\/strong> also slightly resembled the visual layout and concept of the famous lottery tickets.<\/p>\n

\"bilet\"<\/p>\n

And cheerful visuals with curious white bunnies flooded the city:<\/p>\n

\"BS-11aaa\"<\/p>\n

The campaign was so successful that we positively wanted to repeat the same mechanics and see if it would produce the same results<\/strong> without the festive, lucky element of the holidays. So we thought it\u2019s appropriate to try it with the annual \u201cSummer Sales\u201d campaign at Galleria Burgas & Galleria Stara Zagora<\/strong>.<\/p>\n

Influenced by the summer visions of beach, sea and hot emotions, our main visual for the campaign was born and it is just as colorful, fresh and full of life as a real summer day\u2026 and we have so many prizes this time that everything is literally \u201cflooded with prizes\u201d<\/strong>:<\/p>\n

\"GSZ_Summer-Sales_board_400x300_2019\"<\/p>\n

This time, the presence of scratch cards is not necessary as a key element in the visual, because the mere mention of the word “prizes” is enough to provoke a sudden keen interest in consumers. The cards themselves became visually appealing and eye-catching:<\/p>\n

\"GSZ_SummerSales_Bilet-Summer3\"<\/p>\n

This visual is especially successful in other formats, such as video or non-standard Instagram posts:<\/p>\n

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