{"id":2963,"date":"2019-07-29T11:09:36","date_gmt":"2019-07-29T08:09:36","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=2963"},"modified":"2024-02-26T20:02:17","modified_gmt":"2024-02-26T18:02:17","slug":"winter-sales-casestudy","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/winter-sales-casestudy\/","title":{"rendered":"A non-standard look at a very standard campaign &#8211; Winter discounts"},"content":{"rendered":"<p><strong>Winter and summer sales<\/strong><strong> in shopping malls<\/strong> are usually a tough campaign for creative teams, because the basic association set in them is pure and simple &#8211; the discounts. There is no Christmas spirit about it, no romance for Valentine&#8217;s Day or the thrill of a child unwrapping a present, nothing but simple math &#8211; you pay a little, you get a lot.<\/p>\n<p>This year, however, we had an unprecedented inspiration and enthusiasm, and we decided to try our best, until we created <strong>the most creative campaign possible<\/strong> for with the same old task \u2013 Winter sales. Thus, <strong>relying on unconventional ideas<\/strong> and suspicious insights, we put together a simple, visually minimalistic, campaign with slightly different content. \u00a0And we created not one but three visuals, because our idea this time was to talk to the real people, for which we needed exactly 3 sentences.<\/p>\n<p>The campaign \u201cWinter Sales\u201d for malls <a href=\"https:\/\/www.galleriasz.bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Galleria Stara Zagora<\/a> &amp; <a href=\"https:\/\/galleriaburgas.bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Galleria Burgas<\/a> this time <strong>was \u201cpure copywriting\u201d<\/strong>, <strong>because the insights behind every visual<\/strong><strong> are so real and personal<\/strong>, that we even managed to convince our client, that this simple and minimalistic visual, that contains only text and basically <strong>no screams<\/strong><strong> \u201eDISCOUNTS<\/strong><strong>!!1\u201c<\/strong> at all, would work.<\/p>\n<p>And there\u2019s absolutely no way it cannot work, because we really know what each one of us is thinking right after happily unwrapping a pile of presents from relatives on Christmas Eve\u2026 and that is \u201eHonestly? Pajamas again?!\u201c<\/p>\n<p>And at that moment the spark of intention to buy yourself the nicest present you didn\u2019t get is finally born:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-2964\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_2-650x488.png\" alt=\"GB_January-Sales_Billboard_4x3m_2\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_2-650x488.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_2-1100x825.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_2.png 1400w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Later on we added other thoughts that drift inside our heads right before the Winter Sales \u2013 that the Christmas madness if finally over, that we bought everything for everyone, we just have not found time to take care of ourselves. But now, in the silence of the empty malls, we will certainly find a moment to pamper ourselves and buy something nice:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-2965\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_3-650x488.png\" alt=\"GB_January-Sales_Billboard_4x3m_3\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_3-650x488.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_3-1100x825.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_3.png 1400w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Or that the end of unnecessarily high prices has come because, hey, when, if not at Christmas, we can be forced to spend a lot of money to see the happy expression of our loved ones:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-2966\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_1-650x488.png\" alt=\"GB_January-Sales_Billboard_4x3m_1\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_1-650x488.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_1-1100x825.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GB_January-Sales_Billboard_4x3m_1.png 1400w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>So <strong>all three vis<\/strong><strong>uals<\/strong><strong> were used during the campaign<\/strong>, with billboards flooding the entire city, and everyone could stumble on the perfect message, which they would fully appreciate themselves. How could you not buy yourself a present, when you see this nice invitation?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-2967\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/IMG-bd0d9165bb55844d2de110c0a4943943-V-485x650.jpg\" alt=\"IMG-bd0d9165bb55844d2de110c0a4943943-V\" width=\"485\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-bd0d9165bb55844d2de110c0a4943943-V-485x650.jpg 485w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-bd0d9165bb55844d2de110c0a4943943-V-821x1100.jpg 821w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-bd0d9165bb55844d2de110c0a4943943-V.jpg 955w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The same principle was set in our communication <strong>on social <\/strong><strong>media<\/strong><strong> &#8211; 3 visuals<\/strong><strong>, changed every<\/strong><strong> 10 days<\/strong>, and a wonderful video cover that softly invites you in:<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2963-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/MG_january_sales18.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/MG_january_sales18.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/MG_january_sales18.mp4<\/a><\/video><\/div>\n<p>And so &#8211; <strong>we do not have to stick to the clich\u00e9s<\/strong>. Each campaign can be seen in a new, unconventional way and, above all, can bring you pleasure with implementing it. Because, after all, that&#8217;s what we fight for, don\u2019t we? Soon we will also tell you about our other hit &#8211; how to deal with the boring Summer Sales in 5 easy steps. Stay with us!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winter and summer sales in shopping malls are usually a tough campaign for creative teams, because the basic association set in them is&#8230;<\/p>\n","protected":false},"author":22,"featured_media":2975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,224],"tags":[53,105,37,50,51,13,70,20,21,27,25,48],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0435\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u043d\u0430\u0434 \u0441\u044a\u0432\u0441\u0435\u043c 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\u043f\u0440\u0438\u044f\u0442\u0435\u043b\u0438.{\/bg}{:en}Maria completed her higher education in the field of Marketing, where she realized her passion for digital marketing. She is a person with a huge interest in new knowledge and accepts every task as a challenge in her own path of improvement. She would define herself as a very responsible and analytical person who always looks from every side of things to make the best decision. Among her favorite pastimes are a long walks in nature, as well as movie nights spent with friends.{\/en}\",\"url\":\"https:\/\/blog.socialfreaks.bg\/en\/author\/maria_sf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0435\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u043d\u0430\u0434 \u0441\u044a\u0432\u0441\u0435\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u2013 \u0417\u0438\u043c\u043d\u0438 \u043d\u0430\u043c\u0430\u043b\u0435\u043d\u0438\u044f","description":"The campaign \u201cWinter Sales\u201d for malls Galleria Stara Zagora & Galleria Burgas this time was \u201cpure 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