{"id":2854,"date":"2019-07-17T18:04:16","date_gmt":"2019-07-17T15:04:16","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=2854"},"modified":"2023-02-13T11:06:25","modified_gmt":"2023-02-13T09:06:25","slug":"dpm-ride-your-bike","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/dpm-ride-your-bike\/","title":{"rendered":"Ride your bike&#8230; with luck"},"content":{"rendered":"<p><strong>RIDE YOUR BIKE WITH LUCK<\/strong><\/p>\n<p>win a new bicycle from Delta Planet Mall Varna<\/p>\n<p>MAY 2019<\/p>\n<p>The sunny weather in May calls for cycling revolution.\u00a0This was our insight for the campaign\u00a0of Delta Planet Mall.<\/p>\n<p><strong>Mechanism:\u00a0<\/strong>Proof-of-purchase\u00a0campaign &#8211; you have to shop for minimum 50BGN, spin the digital Wheel of Fortune at Information Desk in Delta Planet Mall and win a reward. The campaign is definitely very catchy for most visitors thanks to the cool gifts provided by the shopping center&#8217;s tenants. Our job was to convey\u00a0this message very clear in our communication and to share the terms for participation to the customers. Certainly we had many winners and the gifts were over 2000.\u00a0<strong>Every day we announced a winner of the big prize &#8211; a bike.<\/strong><\/p>\n<p><strong>YES!\u00a0<\/strong>31 bikes and a reason for people to choose a greener way of life.<\/p>\n<p>The idea for the slogan\u00a0<strong>RIDE YOUR BIKE WITH LUCK\u00a0<\/strong>came out as we combined graphically the bike and the Wheel of Fortune.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2855\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/DP_KV_FBpost_1000x1000-650x650.png\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/DP_KV_FBpost_1000x1000-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/DP_KV_FBpost_1000x1000-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/DP_KV_FBpost_1000x1000.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>We wanted to add up value\u00a0to the customers so we programmed\u00a0a colorful digital Wheel of Fortune with gifts in order to make it more interesting.<\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2854-1\" width=\"960\" height=\"524\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/freaking-vid.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/freaking-vid.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/freaking-vid.mp4<\/a><\/video><\/div>\n<p>The key visual was placed on OOH at main city location and attracted people of Varna to visit Delta Planet Mall, where bikes were all over the place.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2920\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/40A-650x488.jpg\" alt=\"40A\" width=\"650\" height=\"488\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/40A-650x488.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/40A-1100x825.jpg 1100w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2857\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/IMG-34ca80a16a6d4f4a25d50331311a3d9e-V-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-34ca80a16a6d4f4a25d50331311a3d9e-V-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-34ca80a16a6d4f4a25d50331311a3d9e-V-825x1100.jpg 825w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/IMG-34ca80a16a6d4f4a25d50331311a3d9e-V.jpg 960w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>The winners were so colorful and different from each other, but there was one common thing between them &#8211; the big smile. Of course, after all they will all\u00a0<strong>ride their bikes with luck\u00a0<\/strong>and own a\u00a0nice branded bike by Delta Planet Mall. Our design is really cool, right? We add up one more good reason to choose riding a bike. \ud83d\ude42<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2858\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61438888_665133893947648_7178182020080599040_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61438888_665133893947648_7178182020080599040_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61438888_665133893947648_7178182020080599040_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2859\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61439393_665133517281019_3209260603646410752_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61439393_665133517281019_3209260603646410752_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61439393_665133517281019_3209260603646410752_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2866\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61791327_665133813947656_4539079488914325504_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61791327_665133813947656_4539079488914325504_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61791327_665133813947656_4539079488914325504_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2867\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61817059_665133947280976_3911976317662265344_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61817059_665133947280976_3911976317662265344_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61817059_665133947280976_3911976317662265344_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2868\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61833583_665133660614338_147060045287260160_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61833583_665133660614338_147060045287260160_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61833583_665133660614338_147060045287260160_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2869\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61842035_665133990614305_5626253445175443456_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61842035_665133990614305_5626253445175443456_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61842035_665133990614305_5626253445175443456_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2870\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61851523_665134167280954_8853705451523538944_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61851523_665134167280954_8853705451523538944_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61851523_665134167280954_8853705451523538944_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2871\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61881107_665133970614307_7210717784622235648_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61881107_665133970614307_7210717784622235648_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61881107_665133970614307_7210717784622235648_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2872\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/61905906_665133547281016_7880582934468493312_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61905906_665133547281016_7880582934468493312_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/61905906_665133547281016_7880582934468493312_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2874\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/62194035_665133710614333_3434879998824022016_n-488x650.jpg\" alt=\"\u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\" width=\"488\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/62194035_665133710614333_3434879998824022016_n-488x650.jpg 488w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/62194035_665133710614333_3434879998824022016_n.jpg 720w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>The campaign was really interesting for us not only for the visual part, but for its green cause to help people have\u00a0better lives (in our case fresh cause in magenta and yellow).<\/p>\n<p>We would like to share with you the good ad campaign results<strong>\u00a0<\/strong>in social media:<\/p>\n<p>IMPRESSIONS: 980 264<\/p>\n<p>REACH: 344 884<\/p>\n<p>31\u00a0TIMES LOWER CARBON DIOXIDE EMISSIONS\u00a0????<\/p>\n<p>We keep going further with luck, never ending inspiration and desire for new challenging projects. Let&#8217;s have a ride together?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIDE YOUR BIKE WITH LUCK win a new bicycle from Delta Planet Mall Varna MAY 2019 The sunny weather in May calls for&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,221,223],"tags":[53,105,37,13,19,70,20,21,27,48],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u0440\u0430\u0439 \u043d\u0430\u043f\u0440\u0435\u0434... \u0441 \u043a\u044a\u0441\u043c\u0435\u0442<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u0440\u0430\u0439 \u043d\u0430\u043f\u0440\u0435\u0434... \u0441 \u043a\u044a\u0441\u043c\u0435\u0442\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Freaks\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TheSocialFreaks\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T15:04:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T09:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/DP_WheelofFortune_Casestudy_Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1018\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/socialfreaks_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/\",\"url\":\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/\",\"name\":\"\u041a\u0430\u0440\u0430\u0439 \u043d\u0430\u043f\u0440\u0435\u0434... \u0441 \u043a\u044a\u0441\u043c\u0435\u0442\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#website\"},\"datePublished\":\"2019-07-17T15:04:16+00:00\",\"dateModified\":\"2023-02-13T09:06:25+00:00\",\"author\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/43835a603b8a5f24cab4b634eb7d89de\"},\"description\":\"\u0421\u043b\u044a\u043d\u0447\u0435\u0432\u043e\u0442\u043e \u0432\u0440\u0435\u043c\u0435 \u043f\u0440\u0435\u0437 \u043c\u0430\u0439 \u043f\u043e\u0434\u043a\u0430\u043d\u0432\u0430 \u043a\u044a\u043c \u0432\u0435\u043b\u043e\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044f. \u041d\u0430\u0434 2000 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u0438 31 \u0431\u0440\u043e\u044f \u043e\u0442 \u0433\u043e\u043b\u044f\u043c\u0430\u0442\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430 - \u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434, \u0440\u0430\u0437\u0434\u0430\u0434\u0435 Delta Planet Mall.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-ride-your-bike\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.socialfreaks.bg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u0440\u0430\u0439 \u043d\u0430\u043f\u0440\u0435\u0434&#8230; 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She gets a Marketing MBA from City University of Seattle and then she gives wings to her to love to marketing and digital world by creating \\\"Social Freaks\\\". Ely will love your brand and will commit to its evolution, will show you if you are making a mistake, she will create a strategy development plan and will make your brand flourish. 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