{"id":2809,"date":"2019-07-16T16:59:49","date_gmt":"2019-07-16T13:59:49","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=2809"},"modified":"2023-02-13T11:04:57","modified_gmt":"2023-02-13T09:04:57","slug":"dpm-june-first-case-study","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/dpm-june-first-case-study\/","title":{"rendered":"Children&#8217;s Day &#8211; How to Celebrate Ice Cream"},"content":{"rendered":"<h4>Where to\u00a0go with the children for this year&#8217;s Children&#8217;s Day?<\/h4>\n<p>A question that each parent has asked himself while looking for ways to surprise the kids for the Children&#8217;s Day holiday. Luckily, this year&#8217;s holiday was on Saturday,1st of June, \u00a0so we decided to turn it into a Children&#8217;s Weekend at Delta Planet Mall.There are many reasons for everyone to love ice cream.\u00a0We did our best to give many more reasons for parents and children to visit ICE CREAM 1 JUNE in Delta Planet Mall.<\/p>\n<p><strong>GOAL:<\/strong> Increased foot flow during the weekend.<\/p>\n<p><strong>BRIEF:\u00a0<\/strong>Promote the events from the weekend program.<\/p>\n<p><strong>SOLUTION:\u00a0<\/strong>Creative key visual\u00a0which unites the design\u00a0direction of other events&#8217; visuals.\u00a0In order\u00a0to direct the visitors exclusively to\u00a0one event, we decided to create\u00a0ICE CREAM 1 JUNE Facebook event. Every day we revealed one of the event-surprised.<\/p>\n<p><strong> The beginning of one great idea,\u00a0<\/strong>child-like started with a #game. We shared the event link in a Facebook game (<a href=\"https:\/\/www.facebook.com\/DeltaPlanetVarna\/photos\/a.595646204229751\/653756081752096\/?type=3&amp;theater\" target=\"_blank\" rel=\"noopener\">click here<\/a>)\u00a0with attractive prizes &#8211; 36 children&#8217;s photo sessions.\u00a0The terms\u00a0for participation was that each users has to check as &#8220;going to&#8221; the event and share in a comment below the post with whom they would like to visit it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2811\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/art1-650x468.png\" alt=\"Children's Day\" width=\"650\" height=\"468\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art1-650x468.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art1-1100x792.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art1.png 1277w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>The game\u00a0triggered great interest and positive emotions in the parents, who signed up\u00a0for the game\u00a0till the end.<\/p>\n<p>Our\u00a0key visual is colorful, fresh and candylike \u2013 created with the idea to unite the design\u00a0direction of other events&#8217; visuals. We only added graphic elements to each event for reference.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2812\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/art2-436x650.png\" alt=\"art2\" width=\"436\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art2-436x650.png 436w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art2.png 508w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>Here is our Program for Chlidren&#8217;s Day 2019:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2814\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/art5-433x650.png\" alt=\"Children's Day\" width=\"433\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art5-433x650.png 433w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art5-733x1100.png 733w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art5.png 1364w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/p>\n<p>During the celebrations for Children&#8217;s Day, Delta Planet Mall turned into the\u00a0<strong>Planet of Games &amp; Free Ice Cream,\u00a0<\/strong>and each kiddo that\u00a0joined the adventure, won a voucher for free ice cream.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2815\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/art6-650x344.png\" alt=\"art6\" width=\"650\" height=\"344\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art6-650x344.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art6-1100x582.png 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/art6.png 1252w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>We can&#8217;t wait to show your our cool video, so hit the PLAY button and enjoy an ice cream while watching it.<\/p>\n<div style=\"width: 450px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2809-1\" width=\"450\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/DP_1stJune-FB-VIDEO_1.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/DP_1stJune-FB-VIDEO_1.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/DP_1stJune-FB-VIDEO_1.mp4<\/a><\/video><\/div>\n<p><strong>&#8220;ICE CREAM 1 JUNE&#8221; CAMPAIGN RESULTS:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">REACH: over\u00a072\u00a0000<\/p>\n<p style=\"padding-left: 30px;\"><strong>KIDS&#8217; SMILES: COUNTLESS\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where to\u00a0go with the children for this year&#8217;s Children&#8217;s Day? A question that each parent has asked himself while looking for ways to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,220,221],"tags":[53,120,37,13,125,140,139,135,70,20,137,141,136,138],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0414\u0435\u043d \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e - \u043f\u0440\u0430\u0437\u043d\u0438\u043a \u043d\u0430 \u0441\u043b\u0430\u0434\u043e\u043b\u0435\u0434\u0430!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0414\u0435\u043d \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e - \u043f\u0440\u0430\u0437\u043d\u0438\u043a \u043d\u0430 \u0441\u043b\u0430\u0434\u043e\u043b\u0435\u0434\u0430!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Freaks\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TheSocialFreaks\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-16T13:59:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T09:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/DP_1June_Casestudy_Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1018\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/socialfreaks_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/\",\"url\":\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/\",\"name\":\"\u0414\u0435\u043d \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e - \u043f\u0440\u0430\u0437\u043d\u0438\u043a \u043d\u0430 \u0441\u043b\u0430\u0434\u043e\u043b\u0435\u0434\u0430!\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#website\"},\"datePublished\":\"2019-07-16T13:59:49+00:00\",\"dateModified\":\"2023-02-13T09:04:57+00:00\",\"author\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/43835a603b8a5f24cab4b634eb7d89de\"},\"description\":\"\u0414\u0435\u043d \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e \u0432 Delta Planet Mall.\u0422\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u043f\u0440\u0430\u0437\u043d\u0438\u043a\u044a\u0442 \u0441\u0435 \u043f\u0430\u0434\u043d\u0430 \u0432 \u0441\u044a\u0431\u043e\u0442\u0430, \u0437\u0430\u0442\u043e\u0432\u0430 \u0440\u0435\u0448\u0438\u0445\u043c\u0435 \u0434\u0430 \u0433\u043e \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u043c \u0432 \u0443\u0438\u043a\u0435\u043d\u0434 \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e \u0432 Delta Planet Mall.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/dpm-june-first-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.socialfreaks.bg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0414\u0435\u043d \u043d\u0430 \u0434\u0435\u0442\u0435\u0442\u043e &#8211; 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She gets a Marketing MBA from City University of Seattle and then she gives wings to her to love to marketing and digital world by creating \"Social Freaks\". Ely will love your brand and will commit to its evolution, will show you if you are making a mistake, she will create a strategy development plan and will make your brand flourish. 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