{"id":2575,"date":"2019-05-28T16:31:21","date_gmt":"2019-05-28T13:31:21","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=2575"},"modified":"2023-02-10T18:14:40","modified_gmt":"2023-02-10T16:14:40","slug":"hmc-case-study","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/hmc-case-study\/","title":{"rendered":"Corporate or creative?"},"content":{"rendered":"<div id=\"KnM9nf\">\u00a0<strong>Creativity for B2B<\/strong><\/div>\n<div><\/div>\n<div>\n<p>Undoubtedly B2B sector is one of the most influential in the market and one of the most widespread business models. Bored, versatile, corporate, right? In fact, it is our job to add a drop of color and a dose of creativity to this\u00a0 strictly formal sector.<\/p>\n<p>In this article we will introduce you to <a href=\"http:\/\/www.hmcbg.com\/en\/\" target=\"_blank\" rel=\"noopener\">HMC Plc.<\/a> &#8211; our longstanding and faithful client who has trusted our experience of communicating with our Bulgarian and international customers and wished to talk about steel as any other B2B brand &#8211; human. Our client is a leader in the manufacture and installation of metal structures and equipment, processing and trade of reinforced steel. <a href=\"http:\/\/www.hmcbg.com\/en\/\" target=\"_blank\" rel=\"noopener\">HMC Plc.<\/a> not just wanted to position their company in the digital world, they wanted to develop their brand and position it in a more attractive and fun way for their customers, partners and employees.<\/p>\n<p>As for any brand, it is extremely important to show its projects, the events in which the company\u00a0participates or organizes, as well as all the technical details that would be of interest to future customers. But in this article, we will focus entirely on the creative content of the brand we have created.<\/p>\n<p>Here are some creative visuals. Our main goal is to tie the brand to the holiday, to look as if it is part of it, and not simply to reflect the date.<\/p>\n<\/div>\n<div class=\"oSioSc\">\n<div id=\"tw-target\" class=\"\">\n<div id=\"kAz1tf\" class=\"g9WsWb\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container tw-nfl\">\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><span lang=\"en\" tabindex=\"0\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2582\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Velikden_fb-650x650.png\" alt=\"Velikden_fb\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Velikden_fb-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Velikden_fb-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/Velikden_fb.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/span><\/pre>\n<pre class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><strong><span lang=\"en\" tabindex=\"0\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2584\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/christmas_v4-650x650.png\" alt=\"christmas_v4\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/christmas_v4-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/christmas_v4-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/christmas_v4.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2585\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/HMC_Christmas18_fb-650x650.jpg\" alt=\"HMC_Christmas&#96;18_fb\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/HMC_Christmas18_fb-650x650.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/HMC_Christmas18_fb-550x550.jpg 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/HMC_Christmas18_fb.jpg 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\r\n\r\n\r\n<\/span><\/strong><\/pre>\n<div class=\"QmZWSe\">\u00a0For the Unification Day, we connected\u00a0the brand idea with the insight that\u00a0stable construction is built on strong and lasting connections.<\/div>\n<div class=\"QmZWSe\"><\/div>\n<div class=\"oSioSc\">\n<div id=\"tw-target\" class=\"\">\n<div id=\"kAz1tf\" class=\"g9WsWb\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container tw-nfl\">\n<div style=\"width: 1000px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2575-1\" width=\"1000\" height=\"1000\" poster=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/hmc-6th-sept-0-00-00-00.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/hmc-6th-sept.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/hmc-6th-sept.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/hmc-6th-sept.mp4<\/a><\/video><\/div>\n<pre class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><\/pre>\n<p>We have also implemented Real Time Marketing, hard to apply in this sector, during the summer rainy weather. Our goal was to show the durability of steel structures that are durable for all weather conditions.<\/p>\n<pre class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><span lang=\"en\" tabindex=\"0\">\r\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-2667\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/bad-weather-650x650.png\" alt=\"bad-weather\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/bad-weather-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/bad-weather-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/bad-weather.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\r\n\r\n<\/span><\/pre>\n<p>So, corporate or creative? Do not be afraid that you will lose your image of a respected, imposed, successful, and big company in the B2B sector. Take the challenge of trusting your brand in\u00a0a creative agency and continuing to draw your attention to yourself and your customers and partners. Remember, there are 2 reasons why your business will fail &#8211; either your customers don&#8217;t know you\u00a0or they will forget you \ud83d\ude42 And you, \u00a0do not forget to follow us on our blog, social media, and everywhere &#8230;<\/p>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><span lang=\"en\" tabindex=\"0\">\u00a0<\/span><\/pre>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\"><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Creativity for B2B Undoubtedly B2B sector is one of the most influential in the market and one of the most widespread business models&#8230;.<\/p>\n","protected":false},"author":16,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[208],"tags":[53,105,37,130,128,129,20,54,27],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0438\u043b\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/hmc-case-study\/\" \/>\n<meta property=\"og:locale\" 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