{"id":2092,"date":"2018-10-19T14:22:22","date_gmt":"2018-10-19T11:22:22","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=2092"},"modified":"2023-02-10T17:28:35","modified_gmt":"2023-02-10T15:28:35","slug":"creative-for-parents","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/creative-for-parents\/","title":{"rendered":"Creative for parents or how the working ideas are born?"},"content":{"rendered":"

Sometimes it is infinitely difficult (but not impossible) to escape the clich\u00e9s<\/strong>. Recently we had this problem when we gathered our team for brainstorming for the annual “Back to School” campaign for Galleria Burgas & Galleria Stara Zagora.<\/strong><\/p>\n

Problem #1<\/strong> – How\u00a0to generate a whole new idea by doing this campaign for the third time in a row?<\/strong><\/p>\n

Problem #2<\/strong> – What would be this brilliant idea that clearly will convey\u00a0the message of the campaign<\/strong>, but at the same time\u00a0will be far from the standard visuals and slogans where we usually see children, classrooms, painting tools, and so on?<\/p>\n

\u2026 It was looong brainstorming indeed. But as always, the answers appear when you ask the right question<\/strong>. And that question was \u201cwhat problem exactly do we solve<\/strong> for our tormented parents?\u201d.<\/p>\n

And here\u00a0came our insight<\/strong> – we do not just give free backpacks to students from both cities, we undoubtedly help parents to tick\u00a0at least one concern from the endless list and the overwhelming chaos that preparations for the first day of school bring. Yes, we do not solve all the problems, but proudly we can say that we can take care of at least one – the backpack!<\/p>\n

And that\u2019s how our great slogan for the \u201cBack to school\u201d campaign was born:<\/p>\n

\u201cOne care less \u2013 one backpack more”<\/strong><\/p>\n

\"GSZ_Back-to-School_-mainvisual_post\"<\/p>\n

Creating the main visual for the campaign was definitely a complex task for our team of designers. Really, how do you visualize a non-material notion<\/strong> \u2013 getting rid of a care?<\/p>\n

Fortunately, our infinitely creative colleagues have created an indisputable masterpiece:<\/p>\n

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