{"id":1843,"date":"2018-06-29T18:28:11","date_gmt":"2018-06-29T15:28:11","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=1843"},"modified":"2023-02-13T11:24:24","modified_gmt":"2023-02-13T09:24:24","slug":"discoverers-for-easter","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/discoverers-for-easter\/","title":{"rendered":"We were explorers for Easter"},"content":{"rendered":"<p>This year for Easter we wanted to make an interesting and interactive cross-campaign for our client &#8211; mall Galleria Stara Zagora and Burgas. We were inspired\u00a0by the growing trend among customers to participate in games related to discovery activities, and while all the others were painting and breaking eggs, we chose to hide in them fashionable stylized holiday symbols. We\u00a0decided the online campaign to start 5 days before the big holiday\u00a0and every day to\u00a0post a video on Facebook and Instagram with a specific Easter symbol: a rabbit, a lamb, a basket of eggs, a chicken and a ladybug.<\/p>\n<p><strong>For the\u00a0Holy\u00a0Thursday, we chose a rabbit with modern glasses.<\/strong><\/p>\n<div style=\"width: 1000px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1843-1\" width=\"1000\" height=\"1000\" autoplay=\"1\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-zaek-2-new.mp4?_=1\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-zaek-2-new.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-zaek-2-new.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>On 6 of April &#8211;\u00a0Good Friday, the symbol was a lamb with a red scarf.<\/strong><\/p>\n<div style=\"width: 1000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1843-2\" width=\"1000\" height=\"1000\" autoplay=\"1\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_agne2-new.mp4?_=2\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_agne2-new.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_agne2-new.mp4<\/a><\/video><\/div>\n<p><strong>On\u00a0Holy Saturday an Easter basket was hidden in the egg.<\/strong><\/p>\n<div style=\"width: 1000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1843-3\" width=\"1000\" height=\"1000\" autoplay=\"1\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-_koshnica-new.mp4?_=3\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-_koshnica-new.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-_koshnica-new.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>On the first Easter day, a chicken with a stylish bow tie was in the egg.<\/strong><\/p>\n<div style=\"width: 1000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1843-4\" width=\"1000\" height=\"1000\" autoplay=\"1\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-pile2-new.mp4?_=4\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-pile2-new.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq-pile2-new.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>On the second day of Easter, the symbol of the day was a ladybug with an elegant hat.<\/strong><\/p>\n<div style=\"width: 1000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1843-5\" width=\"1000\" height=\"1000\" autoplay=\"1\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_kalinka2-new.mp4?_=5\" \/><a href=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_kalinka2-new.mp4\">http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/simvol-na-denq_kalinka2-new.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Mechanism<\/strong><\/p>\n<p>The offline communication started 10 days earlier with the teaser message &#8220;Open Egg. Reward me! &#8220;. The campaign was promoted\u00a0on <strong>billboards<\/strong>, <strong>city lights<\/strong>, and\u00a0<strong>mall branding.<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1855\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/GSZ_CItyLight_120x180-433x650.png\" alt=\"GSZ_CItyLight_120x180\" width=\"433\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GSZ_CItyLight_120x180-433x650.png 433w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GSZ_CItyLight_120x180-733x1100.png 733w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/GSZ_CItyLight_120x180.png 1417w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/p>\n<p>Our call to online users was to take a photo or screenshot of the post with the symbol of the day and show it to a promoter in a specially\u00a0made holiday corner next to the Information Desk in the malls. In front of the promoter, we put a beautifully decorated basket full\u00a0of bright red eggs which can be opened, and\u00a0every day a different\u00a0Easter symbol was placed in them. In order to participate in the campaign, a customer had to show to the promoter a photo with the symbol of the day, choose an egg\u00a0from the basket and find out if the same Easter symbol is hidden in it. For the participants with\u00a0matching symbols, there was an award &#8211; participation in\u00a0\u0430 lottery to win 1 of 10\u00a0colorful bluetooth music speakers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1878\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/easter2_refined-650x433.jpg\" alt=\"easter2_refined\" width=\"650\" height=\"433\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter2_refined-650x433.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter2_refined-1100x733.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter2_refined-600x400.jpg 600w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter2_refined-900x600.jpg 900w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter2_refined.jpg 1500w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1879\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/easter_refined-650x433.jpg\" alt=\"easter_refined\" width=\"650\" height=\"433\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter_refined-650x433.jpg 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter_refined-1100x733.jpg 1100w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter_refined-600x400.jpg 600w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter_refined-900x600.jpg 900w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/easter_refined.jpg 1500w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Results<\/strong><\/p>\n<p>The campaign reached <strong>186,617 online users<\/strong> with nearly <strong>1,000 reactions on the posts<\/strong>, and the videos with the symbols were viewed over <strong>25,000 times<\/strong>. <strong>283 clients\u00a0<\/strong>took part\u00a0in\u00a0the\u00a0lottery,\u00a0and\u00a0<strong>10 lucky ones<\/strong> won 1 colorful music speaker. The winners were selected on the last day of Easter, which made the\u00a0holiday for\u00a0them even more colorful.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year for Easter we wanted to make an interesting and interactive cross-campaign for our client &#8211; mall Galleria Stara Zagora and Burgas&#8230;.<\/p>\n","protected":false},"author":24,"featured_media":1853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[216,220],"tags":[105,111,112,13,70,113,110,20,54],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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