{"id":1636,"date":"2018-05-28T16:20:23","date_gmt":"2018-05-28T13:20:23","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=1636"},"modified":"2023-02-13T11:26:00","modified_gmt":"2023-02-13T09:26:00","slug":"creative-content-for-fmcg","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/creative-content-for-fmcg\/","title":{"rendered":"How creative content in socia media can help develop the sector Fast-moving consumer goods"},"content":{"rendered":"<p>The FMCG sector is one of the most important because it covers all the small purchases that we make every day as\u00a0impulsive consumers, it takes a very large scale from the market and can not be ignored, and on the contrary &#8211; it has to be stimulated.<\/p>\n<p>In\u00a0order to explore the extent to which <strong>creative content and social media advertising can simulate the development of this sector<\/strong>, familiarize consumers with the product and present it in the most effective way,\u00a0we have<strong>\u00a0<\/strong>to analyze<strong> the impact of online advertising on business.<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/vitaminwellbulgaria\/\"><strong>Vitamin Well<\/strong><\/a>\u00a0is\u00a0a brand that falls precisely in this sector, so here we show some of our most successful branding campaigns and explain\u00a0the need for creativity and advertising in the digital world that contribute to the development of the sector.<\/p>\n<p><strong>Work:<\/strong> For the purpose of successful online consumer communication, we created <strong>creative and varied content<\/strong> <strong>from designer visuals, gifs, videos, award games that successfully positioned the product and attracted fans<\/strong> to our client&#8217;s page. We have carefully scanned the smallest details about the product and the target\u00a0in order to make the content as appealing and brand friendly as possible.<\/p>\n<p>For the purposes of our campaigns, we highlighted a few things:<\/p>\n<p>&#8211;\u00a0when presenting the product we emphasized its distinctive characteristics &#8211; a vitamin, healthy drink,\u00a0and also amazing to quench the thirst. This was extremely important to familiarize our consumers with the product and to <strong>present it successfully as an alternative to carbonated beverages<\/strong>.<\/p>\n<p>&#8211;\u00a0we have developed communication campaign on Facebook Ads &#8211; we have created <strong>viral content to engage<\/strong> our customers.<\/p>\n<p>&#8211;\u00a0we have <strong>chosen the right target<\/strong> &#8211; athletes; users leading a healthy and active lifestyle; traveling; working. The content was diverse and targeted to everyone in\u00a0our target group.<\/p>\n<p>The FMCG sector is extremely dynamic and its trends are constantly changing. Digital marketing is the one that <strong>can offer flexibility when changing messages<\/strong> to the customer. Creative content in social media helps us to<strong> reach our audience much faster and respond to changes in consumer tastes and preferences<\/strong> in the most effective way.<\/p>\n<p><strong>Results:<\/strong><\/p>\n<p>We organized games that engage users and have achieved good results at a small budget!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4049\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435-1.png\" alt=\"\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435\" width=\"345\" height=\"449\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4050\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u04353.png\" alt=\"\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u04353\" width=\"349\" height=\"443\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4051\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u04352.png\" alt=\"\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u04352\" width=\"353\" height=\"454\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We created design visions and videos that entertained our target!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1677\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/july_morning-650x650.png\" alt=\"july_morning\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/july_morning-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/july_morning-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/july_morning.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1684\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/iordanovden-650x650.png\" alt=\"iordanovden\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/iordanovden-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/iordanovden-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/iordanovden.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1685\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/vw-ski-650x650.png\" alt=\"vw-ski\" width=\"650\" height=\"650\" srcset=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/vw-ski-650x650.png 650w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/vw-ski-550x550.png 550w, https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/vw-ski.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\" data-fulltext=\"\"><span lang=\"en\">\u00a0<\/span><\/pre>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"\u041f\u0440\u0435\u0432\u043e\u0434\" data-fulltext=\"\"><span lang=\"en\">\u00a0<\/span><\/pre>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FMCG sector is one of the most important because it covers all the small purchases that we make every day as\u00a0impulsive consumers,&#8230;<\/p>\n","protected":false},"author":16,"featured_media":2361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[204],"tags":[53,105,37,47,19,70,20,21,27,25,48],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438 \u0437\u0430 \u0431\u044a\u0440\u0437\u043e\u043e\u0431\u043e\u0440\u043e\u0442\u043d\u0438 \u0441\u0442\u043e\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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