{"id":158,"date":"2016-06-24T12:00:57","date_gmt":"2016-06-24T09:00:57","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=158"},"modified":"2025-02-12T15:42:28","modified_gmt":"2025-02-12T13:42:28","slug":"the-life-of-gif","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/the-life-of-gif\/","title":{"rendered":"The Social Life of GIFs and Why You Should Be a Part of It?"},"content":{"rendered":"<p><strong>Graphics Interchange Format<\/strong>, or GIFs as we refer to the them at the office, are one of the best ways to engage your audience on Facebook and Twitter. Whether you decide on an all-time favourite movie scene, animated infographic, a game which prompts your fans to aim at something, or just a way to represent your discounts in a more creative way \u2013 <strong>GIF is your format<\/strong>!<\/p>\n<p>We started using GIFs more often sometime last year when they were introduced as an <strong>auto-play feature on Facebook<\/strong>. That is, when they started appearing like normal videos in the newsfeed rather than links. This helped differentiate our clients\u2019 fan pages in a feed full of static images and ruled by video. While GIFs can\u2019t compete with video, they are far more interactive. For example, why don\u2019t you try a Facebook game in which your fans are asked to tell you in the comments how many times they had to stop the animation in order to fit the prize in its contour!<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-168 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/LC-Waikiki-bag.gif\" alt=\"LC-Waikiki-bag\" width=\"500\" height=\"500\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Making a GIF isn\u2019t easy and quick \u2013 sometimes it takes a few hours of your designer\u2019s precious work time. <\/strong><\/p>\n<p>First you have to come up with the idea (which is an accident in most cases), and the animation itself is stitched from numerous static frames. Sometimes 2 or 3, sometimes 40! If your client asks for edits, designers get pretty angry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How does this format help you with reach and engagement?<\/strong><\/p>\n<p>GIFs prompt your audience to take a certain action, which means more time spent on your post, <strong>more comments and more clicks<\/strong>. Most of the posts are funny and this is something which makes people share them, as well. The creativity most brands inject in the creation of a single GIF makes the contest for \u201cBest GIF\u201d a really intense one.<\/p>\n<p>If you\u2019re wondering about the numbers behind the statements we make, here they are. We\u2019ve noticed that most of GIFs we make have 100% more reach than a regular post. Of course, each page is different and allows the usage of animated GIFs to a certain extent. Even the most strictly corporate-looking page would benefit from a mini-animation to present its business in a totally different light.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What are the possible problems when using GIFs?<\/strong><\/p>\n<p>Unfortunately, this format doesn\u2019t play automatically when people use the browser on their phones \u2013 they see only a link preview. Another problem is that the quality of the images is lower. But the most important one is the fact that GIFs are<strong> hosted outside of Facebook<\/strong> and can be easily stolen. Although businesses can use their own hosting and rely on the link to show that they\u2019re the owner of the GIF, users rarely take a look at the URL bar \u2013 so don\u2019t forget to include your logo in the GIF! These are only minor problems, though, and we hope we\u2019ll soon see them fixed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here are 5 ways you can incorporate GIFs in your brand\u2019s social media life:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>1. <strong>Be bold<\/strong>: even the craziest idea can turn out to be a good way to share emotions with your fans.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-170 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/FUN-GIF.gif\" alt=\"FUN-GIF\" width=\"500\" height=\"500\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<strong>Be yourself<\/strong>: show the different faces of your brand through an animation, which speaks louder than any text or static picture.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-321 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/barovki-red.gif\" alt=\"barovki-red\" width=\"501\" height=\"501\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>3. <strong>Be cool<\/strong>: don\u2019t forget that the majority of Facebook users value everything that\u2019s trendy, hot and cool. And share it with their friends. It\u2019s totally worth it to have a look at the trending sections and find out what\u2019s the topic of the day.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-169 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/Galleria_ice_cream.gif\" alt=\"Galleria_ice_cream\" width=\"501\" height=\"501\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<strong>Be a story-teller<\/strong>: your story will come to life even without dedicated budgets for videos.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-320\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/1.gif\" alt=\"kre-alkalyn-gif\" width=\"501\" height=\"282\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<strong>Have fun<\/strong>: laughter is contagious.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-318\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/summer-2.gif\" alt=\"summer-gif\" width=\"501\" height=\"501\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re not convinced that GIFs are a truly powerful tool and don\u2019t want to invest your time in them, consider using an image bank such as <a href=\"http:\/\/giphy.com\/\">Giphy.com<\/a> or <a href=\"http:\/\/imgur.com\/\">Imgur.com<\/a> just to test things out. The effect is guaranteed to be:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-178 aligncenter\" src=\"http:\/\/socialfreaks.bg\/blog\/wp-content\/uploads\/giphy.gif\" alt=\"giphy\" width=\"712\" height=\"436\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graphics Interchange Format, or GIFs as we refer to the them at the office, are one of the best ways to engage your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[207],"tags":[28,29,33,30],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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\u043d\u0430 \u043b\u044e\u0431\u043e\u0432\u0442\u0430 \u0441\u0438 \u043a\u044a\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u0441\u0432\u044f\u0442 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0439\u043a\u0438 \"\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u0442\u043a\u0430\u0447\u0430\u043b\u043a\u0438\". \u0415\u043b\u0438 \u0449\u0435 \u043e\u0431\u0438\u043a\u043d\u0435 \u0432\u0430\u0448\u0438\u044f \u0431\u0440\u0430\u043d\u0434 \u0438 \u0449\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u043d\u0435\u0433\u043e - \u0449\u0435 \u0432\u0438 \u043a\u0430\u0436\u0435 \u043a\u044a\u0434\u0435 \u0433\u0440\u0435\u0448\u0438\u0442\u0435, \u0449\u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0449\u0435 \u0441\u0435 \u0433\u0440\u0438\u0436\u0438 \u0437\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0430\u0441\u0442\u0435\u0436\u0430 \u0432\u0438.\u0410 \u043a\u043e\u0433\u0430\u0442\u043e \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u0438 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u044f \u0447\u0443\u0435\u0442\u0435 \u0434\u0430 \u043f\u0435\u0435 \u0432 \u043d\u044f\u043a\u043e\u0439 \u043a\u043b\u0443\u0431.{\/bg}{:en}Ely establishes a web design and multimedia studio in 2003. She gets a Marketing MBA from City University of Seattle and then she gives wings to her to love to marketing and digital world by creating \"Social Freaks\". Ely will love your brand and will commit to its evolution, will show you if you are making a mistake, she will create a strategy development plan and will make your brand flourish. 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