{"id":128,"date":"2016-06-23T16:51:52","date_gmt":"2016-06-23T13:51:52","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=128"},"modified":"2025-02-12T15:14:33","modified_gmt":"2025-02-12T13:14:33","slug":"linkedin-business-page-create-and-manage","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/linkedin-business-page-create-and-manage\/","title":{"rendered":"How to Create and Maintain a LinkedIn Business Page: From to!"},"content":{"rendered":"

Did someone say “business”?! No doubt the best place is\u00a0LinkedIn: the biggest social media for professionals in the world<\/strong>!<\/p>\n

More and more people are turning to LinkedIn in search for career opportunities<\/strong>. People who are eager to know more about\u00a0companies, their services and corporate message<\/strong>. Understanding this\u00a0trend\u00a0over 2 million companies<\/strong> invest efforts and financial resources to reach the right circle of clients. They do that through a company page<\/strong> which clearly communicates their identity and services!<\/p>\n

Creating a company page is easy! You simply need a company logo, banner and description<\/strong>! But that is only the beginning!<\/p>\n

 <\/p>\n

\"create-a-page-linkedin\"<\/p>\n

Here are our 13 tips for successfully managing your LinkedIn company page:\u00a0<\/strong><\/h3>\n

 <\/p>\n

1.\u00a0Know your audience well<\/strong><\/em><\/p>\n

Before creating your company’s page it’s vital that you get to\u00a0know the\u00a0audience you want to reach. Research the profiles of real LinkedIn users to find out what their interests are as well as\u00a0the companies they follow. This is an easy way to understand how to position your page the right way.<\/p>\n

 <\/p>\n

2. Turn your page into an oasis of useful information\u00a0<\/strong><\/em><\/p>\n

Having in mind your followers and what they like and aspire to, turn your page in a place where they can receive useful information<\/strong> about your business and industry.<\/p>\n

 <\/p>\n

3.\u00a0Make your company page easy to find<\/strong><\/em><\/p>\n

You want the right people to find your page? Include detailed information about what your company does, field of expertise as well as useful links<\/strong> to your corporate website, blog and social media profiles.<\/p>\n

A great plus to LinkedIn company pages is that they always rank better on\u00a0Google<\/strong>. So help other professionals and potential clients\u00a0find you easily!<\/p>\n

 <\/p>\n

4.\u00a0Build a community of followers<\/strong><\/em><\/p>\n

LinkedIn is the biggest social network for professionals in the world. You can easily reach out to the right audience and turn them into a loyal community spreading your message. The more people know about your brand and services, the more business you will draw in through “word of mouth”<\/strong> recommendations<\/strong>.<\/p>\n

 <\/p>\n

5.\u00a0Engage your employees<\/strong><\/em><\/p>\n

Your employees are your\u00a0most loyal supporters<\/strong>. Encourage them to show their support by adding their\u00a0occupation in your company to their public profile. They\u00a0will automatically be added to your followers list\u00a0and this will bring additional traffic to your page.<\/p>\n

 <\/p>\n

\"job-position-inkedin\"<\/strong><\/em><\/p>\n

 <\/p>\n

6.\u00a0Turn your present clients\u00a0into LinkedIn followers<\/strong><\/em><\/p>\n

Your present clients know the value you’re giving\u00a0them. Use LinkedIn as a platform where\u00a0they can share their positive experiences – simply ask them to follow your page. Don’t forget to add a “Join us on LinkedIn”<\/strong> button to your website, blog and newsletter templates.<\/p>\n

 <\/p>\n

\"linkedin-button\"<\/strong><\/em><\/p>\n

 <\/p>\n

7.\u00a0Promote your brand in LinkedIn groups<\/strong><\/em><\/p>\n

Find groups suitable for your business and\/or industry, join them and actively\u00a0take part in the discussions<\/strong>. Add value to the members of the groups by sharing valuable information and resources from your company’s page. This will drive traffic directly to you once again.<\/p>\n

 <\/p>\n

\"groups-linkedin\"<\/strong><\/em><\/p>\n

 <\/p>\n

8. Use\u00a0LinkedIn Ads & Sponsored Updates<\/strong><\/em><\/p>\n

Reach people outside your network – promote your business using\u00a0LinkedIn Ads and Sponsored Updates<\/strong>. When you use the targeting options (position, location and\/or industry) you will reach the right circle of users\u00a0much more easily and trust me, they will become your loyal spokespeople.<\/p>\n

 <\/p>\n

\"sponsored-ads-linkedin\"<\/strong><\/em><\/p>\n

 <\/p>\n

9.\u00a0Track your progress<\/strong><\/em><\/p>\n

Use the Analytics<\/strong>\u00a0section in your page to find out what kind of users you are reaching – try to understand their interests and behavior. Experiment<\/strong> with the time you publish – day of the week, hours of the day, subject and media format – this is an easy way to get an insight into what works best for you. And once you’ve found the\u00a0formula, stick to it\u00a0with consistency!<\/p>\n

 <\/p>\n

\"analytics-business-page-linkedin\"<\/strong><\/em><\/p>\n

 <\/p>\n

10. Create a diverse mix of overwhelming content\u00a0<\/strong><\/em><\/p>\n

Your followers are a powerful channel for your company’s popularity. So make them happy – share quality content<\/strong>\u00a0you know\u00a0they will love and appreciate. On a daily basis publish information that shows your expertise, skills and leadership position in the industry. Share useful articles, hot new updates\u00a0from your company, inspiration and more. Don’t be focused on self promotion all the time!<\/p>\n

Different media formats like pictures and video clips can drastically raise your fans engagement and drive comments, likes and shares. Use all these formats as well as\u00a0SlideShare presentations <\/strong>and\u00a0links to articles for maximum fan engagement.<\/p>\n

 <\/p>\n

11.\u00a0Publish frequently<\/strong><\/em>
\nCompanies that publish 20 times a month<\/strong> reach 60%<\/strong> of their audience. So build a regular\u00a0publishing schedule<\/strong> so your followers can count on you keeping them informed all the time.<\/p>\n

 <\/p>\n

12. Encourage your followers to comment and share<\/strong><\/em>
\nEvery like, comment and share increases your reach in the LinkedIn network. Don’t be shy to ask your followers to like<\/strong> a picture or comment<\/strong> on a video.<\/p>\n

 <\/p>\n

13.\u00a0Reply to comments and questions<\/strong><\/em>
\nIn order to build loyalty and continue the conversation create a habit of replying<\/strong> to your followers\u00a0comments and answering<\/strong> their questions. People like to know someone is listening to them!<\/p>\n

 <\/p>\n

Don’t forget that having a successful LinkedIn company pages takes a lot of strategic planning, consistency and ongoing communications with your followers. But trust me – it’s worth it! Long-term efforts in\u00a0LinkedIn pay off richly with new business opportunities<\/strong>, new clients and key partnerships – exactly what every business\u00a0needs!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did someone say “business”?! No doubt the best place is\u00a0LinkedIn: the biggest social media for professionals in the world! More and more people…<\/p>\n","protected":false},"author":2,"featured_media":105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[207],"tags":[15,16,20,27],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\n\u041a\u0430\u043a \u0434\u0430 \u0421\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0438 \u041f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0411\u0438\u0437\u043d\u0435\u0441 \u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 LinkedIn: \u043e\u0442-\u0434\u043e!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/linkedin-business-page-create-and-manage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0434\u0430 \u0421\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0438 \u041f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0411\u0438\u0437\u043d\u0435\u0441 \u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 LinkedIn: \u043e\u0442-\u0434\u043e!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.socialfreaks.bg\/linkedin-business-page-create-and-manage\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Freaks\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TheSocialFreaks\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T13:51:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T13:14:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.socialfreaks.bg\/wp-content\/uploads\/main-picture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/socialfreaks_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0415\u043b\u0438\u0446\u0430 \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.socialfreaks.bg\/linkedin-business-page-create-and-manage\/\",\"url\":\"https:\/\/blog.socialfreaks.bg\/linkedin-business-page-create-and-manage\/\",\"name\":\"\u041a\u0430\u043a \u0434\u0430 \u0421\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0438 \u041f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0411\u0438\u0437\u043d\u0435\u0441 \u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 LinkedIn: \u043e\u0442-\u0434\u043e!\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#website\"},\"datePublished\":\"2016-06-23T13:51:52+00:00\",\"dateModified\":\"2025-02-12T13:14:33+00:00\",\"author\":{\"@id\":\"https:\/\/blog.socialfreaks.bg\/#\/schema\/person\/43835a603b8a5f24cab4b634eb7d89de\"},\"description\":\"\u0421\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 \u0431\u0438\u0437\u043d\u0435\u0441?! 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