{"id":126,"date":"2016-06-23T17:11:00","date_gmt":"2016-06-23T14:11:00","guid":{"rendered":"http:\/\/socialfreaks.org\/blog\/?p=126"},"modified":"2025-02-12T15:27:10","modified_gmt":"2025-02-12T13:27:10","slug":"2016-online-shopping-trends","status":"publish","type":"post","link":"https:\/\/blog.socialfreaks.bg\/en\/2016-online-shopping-trends\/","title":{"rendered":"Trends in Online Shopping: Speed comes first!"},"content":{"rendered":"

2016 will continue to be the innovators’ market <\/strong>and if you don’t adapt and improve in order to meet the needs of your customers, you might\u00a0be left behind!<\/p>\n

Almost every aspect of our lives and the way we consume products and services is changing rapidly – from the way we choose to go on vacation (Airbnb.com)<\/a>\u00a0to getting a taxi \u00a0(Uber.com<\/a>\u00a0or similar services in Bulgaria\u00a0\u2013 Taxime.to <\/a>\u0438\u043b\u0438 TaxiStars.net<\/a>). Online shopping is changing constantly<\/strong> as well! It’s no longer enough to have a store\u00a0with a few good items. The owners of online stores must constantly evolve<\/strong> if they want to compete with giants like\u00a0Amazon.com<\/a>.<\/p>\n

And even tough the trends are thousands, one word describes them all perfectly: speed<\/strong>!<\/p>\n

 <\/p>\n

I.\u00a0Website loading time<\/strong><\/em><\/p>\n

The time your online store takes to load on mobile devices (tablets and smartphones) is crucial to maintaining visits on your website. Users no longer have the patience<\/strong>\u00a0to wait for\u00a0content\u00a0load.<\/p>\n

Optimizing your content <\/b>for\u00a0mobile devices will put\u00a0you ahead in the search engines, it will lower your cost for advertising and increase the time your customers spend on your website. These\u00a0are factors that foreshadow better financial results<\/strong> for you.<\/p>\n

 <\/p>\n

II. Orders made easy\u00a0(easy registration and payment)<\/strong><\/em><\/p>\n

With comfortable tools like Facebook login<\/strong> \u0438\u043b\u0438 G+ login<\/strong> you can save your customers time allowing them to skip the long and boring order forms. Not long ago\u00a0FashionDays<\/a>\u00a0increased the value of each\u00a0purchase by 10% \u00a0when they opened their\u00a0platform in two ways – all items on the website are now visible\u00a0without registration<\/strong> and all orders can be done only with shipping details – no registration needed. If these steps\u00a0seems a bit too bold for you, try another way that is more\u00a0suitable for your business. But always strive to save your customers time\u00a0in the purchase process.<\/p>\n

 <\/p>\n

\"login-facebook-socialmedia\"<\/strong><\/em><\/p>\n

 <\/p>\n

III.\u00a0Comfortable payment<\/strong><\/em><\/p>\n

The diversity of payment methods <\/strong>is a\u00a0great\u00a0way to draw in customers from all over the world.\u00a0<\/strong>Because of its affordability and accessibility payment upon delivery<\/strong> is the most commonly used in Bulgaria.\u00a0But if you want to draw in more solvent and loyal customers, you need to offer them more options, like electronic payment (Epay \u0438\u043b\u0438 Paypal). This diversity will bring you closer to your potential customers. You don’t have to invest in integrated virtual terminals – you just need to\u00a0embed electronic payments in your website. These payments\u00a0take place on the platforms of electronic payment\u00a0suppliers.<\/p>\n

\"paypal-checkout\"<\/p>\n

IV.\u00a0Faster delivery<\/strong><\/em><\/p>\n

Users are impatient<\/strong> and 5-to-7-day delivery may\u00a0seem to them like “eternity”. Your delivery time\u00a0is a key factor when it comes to making a decision to buy. 7 days is too long\u00a0and many\u00a0customers would prefer to go through a bit more trouble and order another product with faster delivery or even visit a physical store. This is a significant feature of your customers’ shopping habits<\/strong> – convenience and fast delivery play a major role in the decision making process. Try to optimize your processes so that your products can reach people for 3 days tops. You think 3-day shipping is a challenge?\u00a0Amazon.com<\/a>\u00a0and\u00a0Alibaba.com<\/a>\u00a0offer same-day delivery to particular regions of the world. How about that?<\/p>\n

 <\/p>\n

\"barza-dostavka\"<\/p>\n

 <\/p>\n

V.\u00a0Flash sales<\/strong><\/em><\/p>\n

Despite being a tool for fast sales and drawing in new customers, not a trend, flash sales are worth mentioning. We are all impulsive buyers.<\/strong> We love to buy things we perceive as a good\u00a0deal even if they are not planned. That brings out the question, “If this was not planned, is it really a good deal?”\u00a0<\/em><\/p>\n

Impulsive purchases of cheap products are among the main factors behind the success of campaigns like the\u00a0Black Friday<\/strong>. The\u00a0same goes for\u00a0online shopping! Flash sales (short period of time, limited quantities, attractive discounted prices) are a great way to draw in visitors and customers interested in your store. Depending on the type of\u00a0store you have there are different options to promote your flash sale – apps like WP Popup<\/strong> for\u00a0Wordpress or targeted Facebook adds<\/strong>. Even if people don’t buy anything from you, your store and brand will still be imprinted on their\u00a0minds and in their browser history. They can always come\u00a0back later when they need something you offer.<\/p>\n

 <\/p>\n

\"flash-sale-1\"<\/p>\n

 <\/p>\n

How to stay ahead in 2016?<\/strong><\/em><\/p>\n

* \u00a0Interesting content optimized for mobile devices;<\/p>\n

* Easy checkout – make the registration and ordering process fast and painless;<\/p>\n

* Convenient and fast delivery;<\/p>\n

* Interesting and attractive promotions that bring traffic and buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"

2016 will continue to be the innovators’ market and if you don’t adapt and improve in order to meet the needs of your…<\/p>\n","protected":false},"author":6,"featured_media":274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[207],"tags":[26,24,25],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["bg","en"],"languages":{"bg":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\n\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u041e\u043d\u043b\u0430\u0439\u043d \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socialfreaks.bg\/2016-online-shopping-trends\/\" \/>\n<meta property=\"og:locale\" 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\u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0438 \u0441\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0432\u0430 \u0441 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0438 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043e\u0442 2004 \u0433\u043e\u0434\u0438\u043d\u0430. \u0418\u043c\u0430 \u0438\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e \u0438 \u0418\u0422 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u0438 \u0435 \u043b\u044e\u0431\u0438\u0442\u0435\u043b \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0430. \u041e\u0431\u0438\u0447\u0430 \u0440\u043e\u043a \u043c\u0443\u0437\u0438\u043a\u0430, 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She has experience as a project manager in a web agency, she used to manage some successful online shops and she is really involved in promoting businesses online since 2004. She has a degree in Economics and IT Bachelor Degree. She is passionate about traditional arts. Loves rock music, strange people and the freedom as a concept.{\/en}\",\"sameAs\":[\"http:\/\/socialfreaks.org\"],\"url\":\"https:\/\/blog.socialfreaks.bg\/en\/author\/krasi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u041e\u043d\u043b\u0430\u0439\u043d \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.socialfreaks.bg\/2016-online-shopping-trends\/","og_locale":"en_US","og_type":"article","og_title":"\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u041e\u043d\u043b\u0430\u0439\u043d \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e","og_url":"https:\/\/blog.socialfreaks.bg\/2016-online-shopping-trends\/","og_site_name":"Social 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\u0438\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e \u0438 \u0418\u0422 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u0438 \u0435 \u043b\u044e\u0431\u0438\u0442\u0435\u043b \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0430. \u041e\u0431\u0438\u0447\u0430 \u0440\u043e\u043a \u043c\u0443\u0437\u0438\u043a\u0430, \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0445\u043e\u0440\u0430 \u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u0430\u0442\u0430.{\/bg}{:en}Krasi lives and works in Internet. She has experience as a project manager in a web agency, she used to manage some successful online shops and she is really involved in promoting businesses online since 2004. She has a degree in Economics and IT Bachelor Degree. She is passionate about traditional arts. 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